CallCommand Dealers Reach $8 Million in Incremental Gross Profit by Recapturing Lost Customers

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CallCommand™, a leading provider of web-based solutions that increase customer retention, loyalty and dealer profitability, today announced that for the first time in its history, CallCommand dealers have exceeded the $8 million mark in monthly incremental gross profit by recapturing “Lost Souls”. “Lost Souls” are customers who have not conducted business with a dealer for 6-18 months, depending on state solicitation laws.

CallCommand™, a leading provider of web-based solutions that increase customer retention, loyalty and dealer profitability, today announced that for the first time in its history, CallCommand dealers have exceeded the $8 million mark in monthly incremental gross profit by recapturing “Lost Souls.” “Lost Souls” are customers who have not conducted business with a dealer for 6-18 months, depending on state solicitation laws.

Dealers partnering with CallCommand are increasing owner loyalty and maximizing bottom lines by inviting lost souls back into their dealerships; generating increases in both sales and service. In March 2006, 24,984 ROs were generated on behalf of calls to lost customers, totaling $6,471,826 in gross sales. Lost Soul customers also bought 1,215 vehicles yielding a total of $1,952,539 gross profit.

“Customer retention is the single biggest opportunity for increasing dealer profitability. When we first analyze our client’s data, we find that 40% to 80% of a dealer’s existing customer base defect after only one year. Targeted, personal and professional communications can drastically reduce defection,” says Al Babbington, CallCommand CEO.

Scott Honda, one of the top three Honda dealers in Pennsylvania, has been a CallCommand client since May of 2005. The dealership leverages the Lost Soul campaign, along with other best practice communications, to reactivate existing customers and better manage the customer lifecycle.

In a recent 90 day period, Scott Honda generated $170,147 incremental gross profit in service, plus additional sales revenue.

“CallCommand is reactivating our lost customers and bringing them into the dealership. Follow-up is tough enough as it is and with our volume of customers, it used to be impossible to reach everyone. CallCommand simplifies the entire process and we can now reach 100% of our customers. The results speak for themselves,” commented Duke Scott, Scott Honda President.

“Scott Honda is a wonderful example of what a great dealership can expect when they turn their focus to marketing their existing database. Customer retention directly affects the bottom line and it can only be accomplished through consistent, timely and professional communications,” Babbington added.

About CallCommand:

CallCommand™ is a leading provider of communication solutions for automotive retailers and OEMs as well as a growing customer base in home improvement, schools, municipalities, independent services, telecom, churches and financial services.

Their patent pending technology decreases marketing and communication costs while simultaneously improving customer responsiveness. All of their solutions are fully web-based and do not require hardware, software or telephony equipment.

Since its founding in July of 2002, the company has grown to over 4000 users in seven different industries and continues to grow daily.

CallCommand is revolutionizing the way companies communicate with their customers and prospects. Using CallCommand’s products and services, organizations throughout the country are improving their owner loyalty, frequency of purchase and dollars spent per visit.

For additional information please contact Sarah Woellert: phone: 1-877-862-6662 or visit CallCommand’s web site at http://www.callcommand.com.

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