AdMedia Partners, New York Boutique Investment Bank, Promotes Oliver Schweitzer to Principal and Jay Kirsch to Director

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Promotions come at time when merger and acquisition activity remains robust and surveys indicate that 2006 will be another banner year for mergers and acquisitions.

With the positive momentum of the market behind us, we are confident that Oliver and Jay will continue to meet and far exceed the expectations of all our clients

AdMedia Partners, a leading New York boutique investment bank, today announced the promotion of Oliver Schweitzer to Principal and Jay Kirsch to Director. AdMedia Partners provides middle market mergers and acquisitions advisory services to advertising and marketing services, media and publishing, and related online and internet marketing businesses.

These promotions come at a time when merger and acquisition activity remains robust, and according to AdMedia’s surveys about Prospects for Mergers and Acquisitions in 2006 (http://www.AdMediaPartners.com), it appears that this will be another banner year for deals. “With the positive momentum of the market behind us, we are confident that Oliver and Jay will continue to meet and far exceed the expectations of all our clients,” says Abe Jones, Managing Director at AdMedia.

Since joining AdMedia in 1997, Oliver Schweitzer has been a key participant in over two dozen transactions in the areas of advertising, healthcare marketing, public relations, lobbying, direct marketing, sales promotion, marketing consulting and internet marketing. In recent months, he was instrumental in the acquisition of Medical Broadcasting Company by Digitas, the acquisition of Bridge Worldwide by Wunderman and the purchase of Federalist Group LLC by Ogilvy Public Relations Worldwide, a member of WPP Group.

Oliver began his career at the Frankfurt office of Ogilvy & Mather where he was responsible for reporting, financial analysis and intercompany accounts. Prior experience was at Becton Dickinson. Oliver holds BS cum laude from Georgetown University and an MBA from the Stern School of Business at New York University. Oliver and his wife live in Manhattan and are expecting their first child in July.

Since joining AdMedia in 1998, Jay Kirsch has worked on a wide spectrum of transactions including refinancings and both buy- and sell-side merger and acquisition deals in consumer and B2B magazines, newspapers and online media. Recent notable engagements include participation in the divestiture of Gruner + Jahr’s Inc. and Fast Company magazines to Mansueto Ventures, the sale of Grupo Editorial Expansion to Time, Inc. and the acquisition of Alexander & Edwards by Hanley-Wood, a company owned by JP Morgan Partners, LLC.

Jay started his book publishing career at Grove Press and later moved to the college division of John Wiley & Sons where he held positions in editorial, sales and online development areas. Jay holds a BA from the American Studies Honors Program at Fordham University and an MBA from the Stern School of Business at New York University. Jay and his wife live in Greenwich, CT with their twin daughters.

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Seth Alpert, Managing Director
AdMedia Partners
212-759-1870
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