The All-New Takes Ownership of the True Meaning of V-I-P

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In an industry that has made reference to the word VIP a cliché, reinforces its ownership of the word and its true meaning with authority by unveiling its all-new branded website – a new look and feel to represent the company’s long-standing and genuine commitment to true VIP service.

Since 1997 players have been enjoying best of breed products combined with leading customer service at veteran sites VIPsports, VIPcasinos, VIPhorses and VIPpoker – four products with a singular commitment to their VIP name. Today the four products come together under one brand, accessible from one site, as ( While the products have always been a part of the same family, the move to a single brand and single website will work to better serve customers and reinforce the brand’s position as the one and only true provider of VIP service.

While others in the industry have made passing and gimmicky references to VIP service, VIP clubs, VIP treatment, etc. has built its business around the customer since it started operations almost 10 years ago. “We’ve been completely customer focused and committed from the beginning and the newly branded site is a continuation of that focus and commitment. In addition to a new look and feel we’ve introduced a number of product, site and operational improvements to make sure our customers have access to what they want when they want it,” commented Fredrik Wadstein, Marketing Manager at

Outfitted with a new look and wordmark (“Your Access to Action”) promises the player safe, secure, trustworthy, reliable and fun gaming all day, everyday. Combined with a number of new customer-centric features, players will quickly realize that is in fact the real thing. The new will help players:

Get around the site more easily: A single site with consistent navigation across all products means players can move around the new site quickly and easily – finding what they want when they want it.

Keep track of their account activity: With updated deposit and withdrawal pages, and always viewable account balances players can seamlessly move their money into, out of and between products.

Access the action they are looking for: Offering a full menu of sports and horse betting options combined with casino games in Flash, Java and download, and an upgraded poker room scheduled for early July, is certain to give players access to all the action they are looking for.

Benefit from the value of a single-brand: In addition to easy navigation and seamless movement across products, the new also means more streamlined customer service and rewards, which translates into even better service for the customer.

“We are really excited about the new It is both a true reflection of who we are as a company and an industry leading site for our players. In fact, we are so excited about we will be celebrating it for months to come. All I can say for now is it’s a must to stay tuned to in the coming months to see just how close you can get to the action!,” Wadstein announced.

About is a one-stop online gaming site bringing the former VIPsports, VIPcasinos, VIPhorses, VIPpoker together under a single brand and website. delivers players access to non-stop gaming action; safe, secure, trustworthy, reliable and fun gaming all day, everyday. is part of Leisure & Gaming plc, a company publicly traded on the London Stock Exchange (LSE: LNG).

For more information on contact:

Fredrik Wadstein

Marketing Manager

+599-9-737-4777 ext. 6753


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Fredrik Wadstein