Planning for the Eventless Event and Party -- As Security Issues Arise this too Needs to be Planned for

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A look at the rising need to include security measures when planning events of all sizes for the protection of guests and the reduction of liability.

Event planners are now including security provisions as part of their total event planning package for a range of clients and events. There are many reasons this is taking place from deterring underage drinking and other alcohol issues to keeping high profile clients safe.

“We are very involved with many different events for a variety of reasons. One of the fastest growing areas in event security for deterring alcohol use is ‘Sweet Sixteen’ parties,” explains William McGuire, president and CEO of New York-based Global Security Associates, LLC.

Supplying security for events is nothing new for Global Security Associates, LLC; the company was involved with the planning and implementation of the Presidential Inauguration, the security for the U.N. General Assembly, Presidential golf outings and most recently the Winter Olympics in Turin, Italy. McGuire points out that sports fans attending events have become very accustomed to the heightened security. Most sporting venues routinely include the search of bags just to gain entrance while a general increase in the amount of security personnel through visible foot patrols has become commonplace.

An area of growing need for a security presence is at social and special events. Judy Allen, founder and president of Judy Allen Productions, the leading international authority on event planning and the best-selling author of eight books on business entertaining, business ethics, corporate, social, wedding and celebrity event planning, has found that, “Security is an important event element that should never be overlooked for many reasons in today’s society…having security at your event helps show ‘duty of care’ and social responsibility for hosts, guests and suppliers attending.” According to Allen, “Security can be used to protect space and content, to protect high profile individuals, to limit access, to deter illegal activities from taking place during an event…to make sure fire marshal rulings and permit requirements are being maintained and even to protect guests from themselves.”

In other words, security for many social events has moved beyond just being a force to recon with at the door by limiting access. “Security for events has taken on a much broader role and clients are realizing through attending successful events and word-of-mouth our increased role,” explains McGuire. Gaining in popularity is a security package designed for parents hosting “Sweet Sixteen” parties. Often for these parties GSA provides luxury bus service to the event location and monitors, very discreetly, the activities going on throughout the night. “Should a situation arise, we are there to limit the liability of all the parties involved and especially bring peace-of-mind to the parent of teenagers.”

Those attending high profile events are aware of the level of security present that goes beyond the valet and the doorman. “Clients today are asking planners and venues how they will be providing for guest and event safety and security; what measures are in place,” states Allen. This extra attention to detail will help to ensure all parties are covered both legally and responsibly in the event of an emergency. A trend, according to Allen, that will only continue.

As the social and event season begins it kick-off event planners and specialized event security professionals will be working to provide the best event-less events all the pre-planning can provide.

About Global Security Associates:

Global Security Associates, LLC, (GSA) is among the world’s leading security firms providing protection for small and large events and personal protection to the entertainment, diplomatic, and corporate worlds using U.S. government training protocol. GSA has also been a major security supplier to government agencies, Fortune 500 companies and international clients at locations in Europe, the Caribbean, North & Central Africa, South Africa, South America, Mexico, Asia and the Middle East including Saudi Arabia, Syria, Lebanon and Jordan.

GSA most recently provided the personal protection for clients who attended the 2006 Olympic Games in Turino, Italy; responsible for the protection details of the 60th Anniversary of the U.N. General Assembly and the implementation of the security protocol for Dulles International Airport during the 2005 Presidential Inauguration.

William McGuire, president and CEO of the company, has spent nearly two decades in the security industry. McGuire is a member of the American Society of Industrial Security (ASIS), the National Cargo Security Council (NCSC), and the International Association for Counter-terrorism & Security Professionals.


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Karen Johnson
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