Alex Backer to Address "Search Term Research and Targeting" at Search Engine Strategies Latino Conference

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Adapt founder will present on Search Engine Strategies Latino Conference Panel in Miami, Florida on July 10, 2006.

Search Term Research and Targeting.

Adapt founder will present on Search Engine Strategies Latino Conference Panel in Miami, Florida on July 10, 2006.

WHO: Dr. Alex Bäcker, Founder, President, and CTO of Adapt Technologies, Inc., a technology company which develops solutions such as the flagship MarketFinder product to help online marketers most effectively find customers.

WHAT: Search Engine Strategies Latino, the newest event in Search Engine Watch’s Search Engine Strategies conference series. SES Latino will provide marketers with information on how to maximize search engine marketing opportunities and stay informed of the latest search solutions focused on Hispanic markets. Dr. Alex Bäcker will be one of five panelists discussing “Search Term Research and Targeting.” This session covers best practices and tools for finding Spanish-language search keywords for Hispanic-targeted paid search campaigns.

For more information visit http://www.jupiterevents.com/sew/latino06/index.html

WHEN: July 10-11, 2006

WHERE: Intercontinental Miami Hotel, Miami, FL, USA

WHY: The Search Engine Strategies Latino Conference 2006 features presentations and panel discussions that cover all aspects of search engine marketing as related to a Spanish-speaking audience. This event will be particularly useful to all companies looking for ways to leverage the power of search engine marketing to effectively reach Spanish-speaking customers.

About Adapt Technologies, Inc.

Adapt Technologies, Inc. is a technology company founded in 2004 that develops solutions to help online marketers effectively find customers. The company’s management team, board of directors, engineering experts, and professional services staff come from leading universities and Internet companies including Caltech, M.I.T., Google, Yahoo! Search Marketing, and Amazon.com. The online marketing solutions created by Adapt utilize proprietary technologies to mathematically solve the problems faced by marketers today – managing highly complex marketing campaigns but improving results in ever-changing, more expensive, and more competitive settings. To date, Adapt has generated increased sales volume and cost efficiencies ranging from 20-300% for its clients.

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Erica Forrette
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