Blyth Homescents International Selects ODIN Technologies for Wal*Mart Compliance

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Leading maker of candles and fragrances chooses ODIN for Physics expertise.

Blyth Homescents International (BHI), division of Blyth Inc., today announced that they will use ODIN technologies for their Wal*Mart RFID compliance initiatives. Blyth leads the industry with candles and fragrances for consumer use. BHI was part of third wave of Wal*Mart's RFID supplier program.

BHI VP of Information Systems, Oleg Troyansky commented, "Blyth Homescents International has a large variety of case sizes and products. We could not rely on simply guessing which tag to use in our operations. In order to achieve the read rates that are viable for Wal*Mart and viable for visibility within Blyth, the physics of RFID had to be considered and the proper tagging strategy had to be created."

Mr. Troyansky added, "ODIN technologies has tested more SKUs than any other firm in the industry, we felt confident that ODIN could deliver a sound recommendation for tag use. In addition, ODIN's objective approach allows us to fit RFID cleanly into our processes rather than being forced to use a particular hardware or software vendor's specific approach. By incorporating physics, process and systems knowledge into the design, the proper solution can be created."

"Finding value in RFID is critical for our clients. This is only possible with a 100% reliable infrastructure. The ODIN team is proud to once again be the go-to company to tackle a tough RFID challenge. Blyth Homescents' leading position in the fragrance and candle space, as well as with its Sterno brand chafing fuel and utility products, is due to an extremely varied product line with high volumes, which presents unique challenges from an RFID perspective," Patrick J. Sweeney II, ODIN technologies CEO added. "By leveraging RFID in a way that works with their products and processes, Blyth will be able to leverage highly accurate RFID data and gain visibility that is necessary for successful Wal*Mart compliance through ODIN's EasyReader Deployment and analysis tools."

About Blyth Homescents International

Blyth HomeScents International is a wholesale consumer products business, primarily focused on scented candle and other fragranced products and related accessories that are created to delight the senses and beautify the home. Its products are distributed through specialty retail chains and mass merchandisers. The company is part of Blyth, Inc. and is traded on the New York Stock Exchange under the ticker BTH.

About ODIN technologies

ODIN technologies is the leader in the physics of RFID solution design, deployment, and infrastructure software. RFID is all we do, so you don't get lost in the shuffle of just another technology project. Global 500 clients across four continents leverage ODIN technologies patent-pending tools to uncover the value in RFID. We deploy the most complex RFID systems, including the world-wide RFID network for the US Department of Defense, scores of pharmaceutical, retail and financial companies. We educate end-users through RFID for Dummies and the RFID Benchmark Series, the unbiased source for equipment evaluation. Our software tools and physics-based approach eliminates common implementation pitfalls and significantly increases accuracy while providing comprehensive visibility. The RFID process is efficient, cost effective and reduces project risk ensuring on-time readiness. The core of all ODIN's solutions is 100% accuracy, reliability and visibility. http://www.ODINtechnologies.com.

Contact:

Michelle Reilly

michelle @ odintechnologies.com

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