OTAir Enhances Aerial Advertising with Text Messaging

OTAir, a national mobile marketing and media firm, unveiled today a text message marketing service specifically designed to enhance and extend the marketing message, retention rate and engagement of aerial advertising for businesses.

Richmond, VA (PRWEB) June 28, 2006 -- OTAir, a national mobile marketing and media firm, unveiled today a text message marketing service specifically designed to enhance and extend the marketing message, retention rate and engagement of aerial advertising for businesses. OTAir’s new aerial text messaging marketing service immediately enhances the marketing capabilities of an aerial ad with air-to-ground info, coupons, alerts and more; extends an aerial advertiser’s message by at least 160 characters; and, has an effective information retention rate of 100% as the message is stored on the mobile user’s cell phone until removed.

The new OTAir Aerial Advertising TXTpakTM service brings active engagement and interactivity to aerial advertising that previously did not exist apart from a phone number or web site being displayed that required an individual to engage in a phone conversation or have quick access to a computer. Now, thousands of prospective customers at a beach, sporting event, park, concert or other event can be reached quickly and easily.

Advertisers can view and adjust their text message advertising campaign instantly through OTAir’s easy-to-use web-based content control system. They can monitor real-time results of their aerial marketing, adapt response messages anytime, or even broadcast special messages for promotions or events to consumers who have opted-in by texting an OTAir keyword. Advertisers can also use the text message response to direct mobile users to a devoted page on OTAir’s website featuring additional information about a company, product or service.

“OTAir’s new aerial advertising program is a highly effective way for any advertiser or company to market their service or product in an exciting and memorable medium,” says Chris Littleton, OTAir’s co-founder. “Adding OTAir’s TXTtag keywords and mobile marketing technology to an aerial message creates a call-to-action that can be instantly acted upon by any potential client or customer, directly on their cell phone.”

In addition to the traditional aerial advertising, OTAir’s core services and other tailored services can be used by advertisers on any existing marketing materials, such as billboards, newspaper ads, posters, company vehicles, commercials and product packaging. With an OTAir keyword, businesses can apply advertising budgets where most effective while at the same time reaching a segment of the population already interested in their product or service.

For example, text ‘CRAB’ to 68247 for a working demo of a fictional restaurant along a beach delivering a mobile coupon. Additional details are available at www.otair.com or by calling 888-898-8247.

About OTAir LLC
OTAir is a Richmond, VA based mobile marketing and media firm specializing in text message marketing. OTAir empowers consumers with the ability to actively engage the promotion of a product, service, event, company or organization they are interested in. OTAir's services extend the message and impact of traditional marketing media with instant information or coupons directly to the user's cell phone and with additional information at the user's OTAir.com inbox. Advertisers simply reserve one or more exclusive keywords with OTAir and place a call to action on their marketing for the mobile user to text the keyword to 68247 (OTAIR). Engagement of the ad by the user permits the advertiser to follow up with the user with periodic alerts and promotions. A specialized service for the real estate industry to increase house sales is also available.

###