“Datertainment”: Dating Company Teams up with Indie Record Label to Target Single Young Stylish Professionals

Share Article

OneKeyAway.com of Redondo Beach and Emotional Wreck-ords of Hollywood are uniting to create a new brand of dating and entertainment experience, playfully known as “Datertainment”.

OneKeyAway.com of Redondo Beach and Emotional Wreck-ords of Hollywood are uniting to create a new brand of dating and entertainment experience, playfully known as “Datertainment”. At select OneKeyAway Mixers, Emotional Wreck-ords Label Artists will provide ice-breaking entertainment and “Wingman” services that will encourage guests to mingle with each other throughout the event. The companies will launch their first cross-promoted event on Thursday, July 13, 2006 from 7pm to 10pm and held at 14 Below in Santa Monica, California.

OneKeyAway “Datertainment” events allow guests to interact freely with others in a pressure-free environment with an opportunity to quickly discover similarities - or dissimilarities - in one another's personalities.

Part psychology, part technology, OneKeyAway “Datertainment” mixers infuses live entertainment with daters using a hi-tech device, which measures a person's compatability with that of another. The device serves as both an icebreaker as well as an amazingly effective matchmaking tool. Unlike online dating services, OneKeyAway participants get to meet face-to-face. One can choose who they would like to speak to and do so without time limits on conversation or other boundaries.

“We are excited to work with an independent label such as Emotional Wreck-ords.” says Edwin Duterte founder of OneKeyAway Mixers. “Emotional Wreck-ords’ artists take the humorous approach when writing songs. Most of their music centers around the young professional’s view of the singles experience. The shows add a funky, spicey connection between the audience and the performers. Just imagine singers walking around before and after their music sets encouraging people to talk. Then when they are on stage they actively push people to approach each other. It’s truly unique in the entertainment industry to infuse dating, relationships and live performances.”

Emotional Wreck-ord’s artist Chris Valenti says, “It’s fun to date and meet new people, but being single can also be grueling. I think we need to be able to smile at our good experiences and laugh at the frustrating ones. Navigating through the single life requires a good sense of humor. Our artists are excited to 'hook-up' people during our shows. This adds a new dimension to a song's 'Hook'.”

About OneKeyAway

Organized in August 2003 and launched in January 2004, OneKeyAway Mixers set up a cool and hip atmosphere for professionals who want to meet other professionals or diverse people with personalities complementary to their own in an interactive, pressure-free, and face-to-face environment. OneKeyAway Mixers hosts events in Los Angeles, San Francisco Bay Area, New York and Washington DC.

About Emotional Wreck-ords

Established in 2004, their artists are the spokespeople for the unlucky in love. If you’ve ever been frustrated by a relationship and you have a somewhat twisted, but healthy ability to laugh at yourself – and others, then Emotional Wreck-ords music is for you. A hopeful romantic with a sardonic sense of humor, featured artist Chris Valenti has the knack for using self-deprecation and vulnerability to write songs about the hazards and frustrations of love and attempted relationships.

For more information, visit http://www.OneKeyAway.com and http://www.EmotionalWreck-ords.com

Contact Information:

Edwin Duterte


Chris Valenti



Share article on social media or email:

View article via:

Pdf Print

Contact Author

Edwin Duterte