Integrate PR, SEO & Online Marketing to Increase Leads, Sales & ROI Says B2B PR Firm Misukanis & Odden

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Business to Business Public Relations firm Misukanis & Odden recognizes the importance of integrating PR, SEO and the latest online marketing tactics to positively impact lead generation, sales and overall return on investment. – Misukanis & Odden, a leading Business to Business Public Relations firm, is taking its Public Relations practices to the next level by integrating the latest in online marketing tactics.

“Public Relations and online marketing should not be viewed as stand along tactics,” said Susan Misukanis, ceo of Misukanis & Odden. “When correctly integrated, these very powerful tactics can have a much greater impact on lead generation and end sales than implementing them separately.”

Misukanis & Odden has been integrating Public Relations and Search Engine Optimization (SEO) since the company’s inception in 2001. The successful integration of these tactics has not only resulted in huge annual revenue growth for its clients, but it has also grown Misukanis & Odden into a million dollar company.

Misukanis & Odden takes its clients’ target keyword phrases and weaves them into press releases, contributed articles and all media communications. Not only does this subliminally implant an association between the target keywords and the brand, but it also helps raise search engine ranking, generate leads and increase overall sales conversion.

“Versatility is the key to successful marketing,” said Misukanis. “The marketing industry is constantly changing and those marketers that recognize the value of integration will certainly achieve the greatest and most measurable results.”

Misukanis & Odden has created a short video podcast overviewing the benefits of integrating PR & search engine optimization (SEO). View the podcast and receive a free article on the topic at:

About Misukanis & Odden

Misukanis & Odden is a leading business to business public relations and marketing firm based in Minneapolis. The Misukanis & Odden public relations and media relations programs appeal to clients that desire a measurable return on investment.

For more information, visit or contact Susan Misukanis at 952-400-0191.


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