Brian Carroll, CEO of InTouch, Wins MarketingSherpa Award for Best B2B Marketing Blog

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Brian Carroll’s blog, “B2B Lead Generation,” wins the award for “Best B2B Marketing Blog” from MarketingSherpa.

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Our readership is 65 percent B-to-B marketers, so this was a hotly contested category. Brian won honorable mention last year and has moved up a notch, sharpening his game. That's tough in a world where blog fatigue can all too easily set in. Brian's…having a banner year all around!

Brian Carroll, CEO of InTouch, Inc. and author of Lead Generation for the Complex Sale, today won the annual award from MarketingSherpa for Best B2B Marketing Blog. Carroll’s blog, which gave rise to a 2006 book publishing offer from McGraw-Hill, took top honors in this year’s competition. His acclaimed B2B Lead Generation blog is regularly read by thousands each week.

Carroll was both surprised and delighted by the announcement. He said, “I’m very pleased, and I’m proud that so many blog readers found our content valuable and informative. I’m grateful for their support, and will be sure to work hard toward keeping the blog a positive resource for B2B marketing and sales professionals.”

MarketingSherpa commented, “Our readership is 65 percent B-to-B marketers, so this was a hotly contested category. Brian won honorable mention last year and has moved up a notch, sharpening his game. That's tough in a world where blog fatigue can all too easily set in. Brian's…having a banner year all around!”

MarketingSherpa, Inc. is a research firm that publishes case studies, benchmark data and how-to information for marketing, advertising and public relations professionals. Each week 237,000 marketing professionals read MarketingSherpa's latest Case Studies and researched benchmark reports.

Brian J. Carroll is founder and CEO of InTouch, Inc., one of the first companies to provide lead generation solutions for the complex sale and author of Lead Generation for the Complex Sale (McGraw-Hill 2006). He speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. Carroll has been featured in major metropolitan newspapers and business publications and is regularly quoted as a lead generation expert online and offline including: BtoB Magazine, CMO Magazine, The Wall Street Transcript, Inc. Magazine, Direct Marketing News, MarketingProfs, MarketingSherpa, and RainToday. His acclaimed, B2B Lead Generation blog, is regularly read by thousands each week.

Lead Generation for the Complex Sale details a proven approach to lead generation that has resulted in 2,000 to 5,000 percent return on investment. Author Brian Carroll arms readers with several sophisticated methods for generating highly profitable leads for complex sales. The book reveals key multimodal strategies that can be implemented immediately to win new customers, accelerate growth and improve ROI. For more information, please visit http://www.leadgenerationbook.com.

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