SEO Certification Shapes Search Engine Marketing Community -- New Leader Emerges from Top Grads

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Top graduate of international SEO Certification Course, William Rock, heads BankCard Central and its subsidiary online marketing as the profile of search engine professionals continues to change.

Search Engine Optimization professional, William Rock, takes the helm of the online marketing division for merchant services innovator, BankCard Central, and its new subsidiary, ( This move comes on the heels of Rocks achieving one of the highest certification scores in the Bruce Clay SEOToolSet certification course this year and marks a continuing trend in the search engine profession towards formal training and standards for search engine community leaders in the corporate environment.

BankCard Central CEO, Rick Noble, explained some of the reasons for the birth of OptimizeUs:

“The merchant services and gateway services industry hinges on one significant factor: that the customer sells well online. BankCard Central knew it wanted to be a catalyst for helping our customers make more money; starting OptimizeUs is the logical outcome. We now provide a total sales experience from start to finish.”

Noble knew that a successful SEO service would be a challenge.

“Various SEO companies have asked us to process for them and we could clearly see that the industry was in flux: no solid ethical standards were being enforced and there were a high number of chargebacks from dissatisfied customers. We realized that we needed a search engine marketing solution that was certified, ethical, and would provide performance over time rather than being simply a short term solution. We wanted the project driven by someone with practical experience, a solid reputation in the search engine marketing community, a firm set of ethics… someone with undeniable credentials. William was perfect for the project.”

Rock, a seven year veteran of the internet marketing industry has made a name for himself over the last four years as an influential force and leader in the SEO community. After successfully driving his first major client’s site to the top of the search engine results pages and increasing their web traffic and sales up over 300%, Rock was hired on by BCC to head up the internal search engine optimization project. William Rock, 32, is one of the newest moderators of the major SEO forum as well as a frequently used resource on, MonsterSmallBusiness Forums, and, widely acknowledged as the top online meeting places for search engine marketers as well as other internet professionals.

Rock accredits at least part of his success to his recent SEO certification:

“SEO certification is definitely one of the largest factors in my success and the trust my clients initially place in my skills. From the late 90’s until about 2003 the search industry has been lead largely by people without any sort of formal SEO credentials; 2006 is witnessing an era of skepticism regarding search engine professionals- customers want some type of assurance that the search engine professional they’re dealing with isn’t going to take their money without delivering a solid results. The people who have been in the industry for a while have to rely on their own track record and reputation alone. People who are just getting into the search business, on the other hand, usually have nothing to show as proof of their value. Bruce Clay’s SEO certification program provides an objective way to screen out the people who aren’t committed to a high degree of knowledge about how SEO works, what’s ethical, what’s unethical, and what SEO practices will damage a clients online sales.”

Bruce Clay’s SEO certification course, established in January of 2005, is the oldest and most rigorous of the few SEO certification programs currently available. The course covers training on basic SEO skills such as analytics, testing, and reporting as well as an entire section devoted to ethical SEO practices. William Rock joins only eleven other SEO professionals to successfully complete the highest level of certified SEO training available in the world.

Gary Luke, of the SEOToolSet Certification Program commented on William Rocks performance:

“William is one of the most passionate and conscientious search engine professionals ever to complete our course. His scores were in the top 5% of the few who have actually passed. I understand why BankCard Central would want him to head their search engine marketing efforts.”

Rock does not believe that SEO certification alone is the key to making OptimizeUs one of the top SEO company in the world:

“SEO certification isn’t a cure-all for the industry, but if you couple it with a good track record -- even a modest one with only a few small clients -- you have the winning combination. That’s the cornerstone of the OptimizeUs strategy: credentials and performance. If we have those two elements, we have a long term plan for success. I see OptimizeUs being a clear SEO industry leader in the next two years.”

OptimizeUs ( has already been successful: all of their clients have seen a solid ROI increase and some have had spectacular results. OptimizeUs’ most recent client had never done business online before and has sold over $169,000 in merchandise in their second month of certified SEO service.

BankCard Central (BCC- provides merchants with end to end processing solutions that include a state-of-the-art gateway, verapay, reoccurring billing, chargeback insurance, merchant cash advances, and an internet gift and loyalty solution.

For more information on the terminals and systems certified for use or for questions concerning custom configurations BCC can be reached at 1-800-331-8882 or by email at

OptimizeUs, Inc is a certified search engine marketing company specializing in all areas of online marketing including Pay-Per-Click (PPC) Management, SEO Consulting, Text Link Advertising, and Web Site Optimization.

OptimizeUs, Inc can be reached at 1-800-331-8882.

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