Dealhack.com Renews Its Sponsorship of 88SLIDE: The Daily One Minute Trivia Challenge

Los Angeles, CA (PRWEB) June 30, 2006

Dealhack and 88SLIDE: The Daily One Minute Trivia Challenge announced today the extension of their sponsorship agreement.

The two Los Angeles-based companies initially teamed up to produce a week of sponsored episodes in May. The extended agreement encompasses new programming during the July 4th holiday week from July 3 through July 7, and again for a key back-to-school period, from August 28 through September 1.

88SLIDE is a daily one-minute video trivia challenge, where viewers are invited to submit answers for a chance to win one of many prizes. It is a leading video podcast and micro-format distributed through a number of platforms, including their Web site at 88SLIDE.com, in addition to iTunes, YouTube, mobile phones, and more.

Dealhack, a deal-digger site that gives online shopping tips, decided to team up with 88SLIDE to reach a broader audience. "We were pleased with the impact of the first sponsorship round and decided it made good sense to continue," said Dealhack CEO, Michael Bell. "We saw a positive impact when we introduced their audience of early technology adopters and trivia buffs to the great Internet shopping deals on Dealhack."

88SLIDE Creator and Executive Producer Noah Bonnett noted, "The sponsorship approach with Dealhack makes good sense for our growing community, as this is an organic way of advertising in this new medium. Instead of producing traditional pre or post-roll ads, our audience appreciates how Dealhack's brand is seamlessly integrated into our daily challenge in the form of a prize sponsorship." Dealhack is sponsoring the give-away of a one-year's subscription to Netflix on Thursday, July 6. The prize will be promoted in the week’s daily episodes, leading up to Thursday's drawing and the winner reveal on Friday

This relationship has its origin in the golden era of game shows, a time when Geritol sponsored Twenty-One, and Sylvania sponsored Beat the Clock. Said Dealhack's Bell, "We have worked hard to craft a specific editorial vision on our site. Consequently, we are much more interested in building a relationship with an audience of regular readers than relying on text ads to drive one-time visitors."

Bell continued, "When Lincoln-Mercury sponsored The Ed Sullivan Show in the late 1940s, it had a huge impact on sales. Ed Sullivan had a unique relationship with his audience and Lincoln-Mercury benefited. That's the same kind of connection we are seeking to build with the growing 88SLIDE audience."

88SLIDE's Bonnett noted, "Prize sponsorship is a natural fit for a micro-game show like ours. This type of in-show sponsorship has its roots in the format's origins in the 1950's. This is a modern twist to incorporating a sponsor into our highly successful alternative media property. After our initial partnership with Dealhack, many more advertisers contacted us in order to sponsor our daily prize. They all seem to appreciate our unique approach in reaching this audience of early adopters."

"What makes this sponsorship deal unique is that it wouldn't have been available to us just a few years ago," said Dealhack's Bell. The deal leverages a whole host of technologies and online trends:

    + 88SLIDE's ability to produce high-quality video at a reasonable cost;

    + the availability of online distribution networks such as iTunes and YouTube;

    + the burgeoning audience for short-form video;

    + and the potential for viral distribution.

Bell summarized, "We have seen a consistently positive response to Dealhack. Our traffic and feed subscriptions grow each time we get some exposure elsewhere on the web. This deal with 88SLIDE gives us a great way to get in front of a large group of targeted viewers and benefit from the positive association with 88SLIDE's content."

ABOUT DEALHACK:

Dealhack is a blog updated daily with shopping bargains including specials, coupons, rebates, and clearance items on a wide variety of tech and consumer products. Dealhack is owned by Shopping Syndicate LLC, a privately held California Limited Liability Company located in Los Angeles. Shopping Syndicate's mission is to leverage Web 2.0 technologies to enable creative and entrepreneurial communities to have the most entertaining, useful and productive shopping experience online.

Dealhack: http://www.dealhack.com
Michael Bell, CEO

Shopping Syndicate LLC

(310) 962-4835

press AT dealhack DOT com

ABOUT 88SLIDE:

88SLIDE is a daily one-minute trivia challenge format, distributed via the Internet at 88SLIDE.com, and through iTunes as a video podcast. Cell phone users can also download the 3GP-formatted series at 88SLIDE.com. They release new episodes Monday through Friday and outtakes and bloopers on Saturday. Every weekday, viewers from around the world submit their answers. Their mission is to entertain, interact, and enlighten, daily, in 60 seconds.

88SLIDE: http://www.88slide.com

Noah Bonnett, Executive Producer

President, Rock Creek Park Productions

88SLIDE.com

info AT 88slide DOT com

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