Paula Stout, Industry-leading Go-to-Market Expert, Joins The Phelon Group

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Brings over 20 years of experience in high-tech marketing, politics and publishing.

The Phelon Group ( announced today that Paula Stout, a technology industry veteran previously with Cisco and SAP, has joined the organization.

Stout has been named Phelon Group vice president of client services. Her role will include working with key Phelon clients in the areas of go-to-market strategy planning, sales enablement through customer evidence and customer-based market opportunity development.

“This is a terrific addition to the executive line-up at The Phelon Group. In my experience, Paula is unstoppable. She always creates innovative marketing and communications solutions that work for both an organization’s people and financial health,” said Sue Connolly, founder of, a service of Connolly Communications, Inc. “Shortly after Hurricane Katrina came ashore, Paula, along with some friends, founded a grassroots effort to pack, ship and distribute several thousand boxes full of essential items to evacuees. This is a reflection of the heart, incredible passion and intellect she brings to every challenging situation. She is just as committed to doing the right thing for her clients as well.”

Stout has held leadership positions with Cisco and SAP, and has more than 20 years of communications and marketing expertise, including working on the advance team for the White House. The co-author of three best-selling books, she was base camp manager for a successful 2005 Everest expedition, led by Apa Sherpa, world record holder of the most summits of Everest.

Phelon clients will benefit from her diverse background and “get it done” attitude.

“Because our clients want to impact their bottom-line through smarter, more strategic marketing, we have asked Paula Stout to lead our practices concentrating on strategic marketing and market intelligence for sales enablement,” said Promise Phelon, CEO of The Phelon Group. “Anyone who works will Paula will find her knowledge of Voice of the Customer and Voice to Market provides them with a competitive advantage.”

About The Phelon Group

The Phelon Group ( is a strategic consultancy focused on the development, maintenance and extension of mutually beneficial customer relationship programs and initiatives. Its work helps companies better understand and monetize customer relationships, resulting in increased revenue streams and faster sales cycles, high-impact marketing and positive word-of-mouth, and a competitive edge in the marketplace. The Phelon Group conducts engagements for leading enterprise solution providers such as Amdocs, EDS, EMC Corporation, Hewlett-Packard, Mellon Investor Services, and Network Appliance.

For more information, press only:

Marsha Keeffer, MKeeffer Consulting, LLC, (831) 475-9539.

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