Media Alert: Nilofer Merchant, CEO, Rubicon Consulting to Speak on Innovation at WITI Las Vegas Conference on Monday, July 10

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Merchant to deliver presentation on strategic use of innovation – reveals ways to use process to capture and capitalize.

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Rubicon Consulting ( announced today that Nilofer Merchant, CEO and principal, will speak on “Finding the Big Idea: Innovation Strategies” at the WITI Las Vegas conference on Monday, July 10, at the Aladdin Resort and Casino.

Almost every company says innovation is important, but few know how to get real about driving innovation. Merchant presents a practical tool anyone can use to get the ‘Big Idea.’ The presentation will include:

  • Demonstration of scenario planning – how and when to use it
  • Driving innovation via captured market intelligence
  • Using process to capture the best and biggest ideas
  • Developing innovation through research and insight

For event registration go to:

About Nilofer Merchant

Nilofer Merchant founded Rubicon in 1999 after gaining 15 years of operational experience in key leadership positions at notable technology firms such as Apple, Autodesk, and GoLive (later acquired by Adobe). Core firm practices include definition of market and product opportunities, design of go-to-market plans, defense against competition and optimization of ROI. Merchant holds an M.B.A. from Santa Clara University and a B.S. in Economics from the University of San Francisco. She is a coach and mentor to many directors and VPs of high-tech firms.

About Rubicon Consulting

Rubicon Consulting ( helps high-tech firms win markets by designing their visions into strategies, delivering strategies into plans, and making plans yield results. The firm works with start-up companies and global brands to successfully define new markets, launch products, establish pricing and channel strategies, fight off bigger competitors, and enter new geographies. A partial list of clients includes Adobe, Apple, Autodesk, Cogito, Hewlett-Packard, Riverside, VA Software and Zeacom. Key technologies the firm consults on include CAD, consumer electronics, graphics and imaging, internet commerce, mobile devices, PCs and peripherals, software, storage, telephony, Web 2.0, wireless platforms, and workflow publishing.

For more information, press only:

Marsha Keeffer, MKeeffer Consulting, LLC, (831) 475-9539, mkeeffer at

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