Those two simple words, 'Givers Gain®', convey the philosophy that has set BNI apart since the company's founding two decades ago
Upland, CA (PRWEB) July 5, 2006
The United States Patent & Trademark Office officially registered the trademark on BNI's "Givers Gain®" motto March 21, 2006, successfully concluding BNI's year-long quest to trademark the phrase.
"Those two simple words, 'Givers Gain®', convey the philosophy that has set BNI apart since the company's founding two decades ago," observes BNI Founder & Chairman Dr. Ivan Misner. "And it's not just a slogan -- it's a credo practiced by BNI members day in and day out, week after week as they network with one another at BNI chapter meetings around the world."
BNI, an international referral networking organization that helps businesses and professionals cultivate success through word-of-mouth marketing, explains to members from day one that the real power of networking is realized when they give a business lead to another BNI member. BNI believes that giving referrals fuels the process of providing chapter members with the names of people who may need their products or services.
"Trademarking the phrase is our way of telling the world that 'Givers Gain®' is BNI's guiding philosophy and thus deserves careful usage, legal protection, and branding distinction," notes Misner.
For more information about BNI's "Givers Gain®" philosophy, contact Dr. Ivan Misner at BNI Headquarters in the USA at 1-909-608-7575 (e-mail: [email protected]).
BNI (http://www.bni.com) is a referral networking organization, with over 4,000 groups in more than two-dozen countries worldwide. BNI's Founder & Chairman, Dr. Ivan Misner is the author of several book's including the NY Times best-seller, Masters of Networking, (http://www.MastersofNetworking.com) and the recently released #1 best-seller, Masters of Success (http://www.MastersofSuccess.biz). He is also the Founder & Spokesman for the Referral Institute (http://www.referralinstitute.com) a referral training company with operations around the world.
Michael R. Drew
16208 Crystal Hills Drive
Austin, TX 78737-9009
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