Turning Business Contacts into Valuable Connections

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How deep is your network?

How well do you really know the people in your business universe? If your network of associates and contacts is wide, but not especially deep, a recent column by Dr. Ivan Misner for Entrepreneur.com (the online home of Entrepreneur Magazine) can help you more effectively mine the riches in your Rolodex.

Misner is Founder and Chairman of BNI, an international referral networking organization that helps businesses and professionals cultivate success through word-of-mouth marketing. He also pens Entrepreneur.com's monthly "networking" column.

"Master networkers know that having a good contact doesn't necessarily make someone a good connection," counsels Misner. "One of the most important things I've learned is that it's not 'what you know', or even 'who you know'. It's 'how well you know them' that really counts in building a powerful personal network."

Misner offers three steps toward building valuable connections:

  •     Build quality relationships.
  •     Think about where you can network to help build deep roots.
  •     Change your focus from "What's in it for me?" to "What can I offer you?"

Read the whole story online at: http://www.entrepreneur.com/article/0,4621,326632,00.html.

For more information about the power of deep-rooted networking, visit http://www.bni.com.

BNI (http://www.bni.com) is a referral networking organization, with over 4,000 groups in more than two-dozen countries worldwide. BNI's Founder & Chairman, Dr. Ivan Misner is the author of several book's including the NY Times best-seller, Masters of Networking, (http://www.MastersofNetworking.com) and the recently released #1 best-seller, Masters of Success (http://www.MastersofSuccess.biz). He is also the Senior Partner for the Referral Institute (http://www.referralinstitute.com), a referral training company with operations around the world.


Michael R. Drew

Phone: 512-858-0040

Fax: 512-857-9428

16208 Crystal Hills Drive

Austin, TX 78737-9009

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