Upland, CA (PRWEB) July 19, 2006
You could be one simple letter away from receiving a lot of new business. In his recent monthly column for Entrepreneur.com (the online home of Entrepreneur Magazine), Dr. Ivan Misner explains the power of one easy technique for attracting business leads.
Misner is Founder and Chairman of BNI, an international referral networking organization that helps businesses and professionals cultivate success through word-of-mouth marketing. He also pens Entrepreneur.com's monthly "networking" column.
Knowing the business-building potential of effective networking, Misner early-on decided to position himself as a "Go-To Guy" for business people in his own community seeking referrals to trusted professionals. By becoming a gate keeper for such referrals, he reasoned, he would be in a position to help a lot of people--while also raising his own business profile.
And was he ever right! The key? A simple letter he sent to his client list several times a year. Read the whole story online at: http://www.entrepreneur.com/article/0,4621,327036,00.html.
For more information about the power of networking, visit http://www.bni.com.
BNI (http://www.bni.com) is a referral networking organization, with over 4,000 groups in more than two-dozen countries worldwide. BNI's Founder & Chairman, Dr. Ivan Misner is the author of several book's including the NY Times best-seller, Masters of Networking, (http://www.MastersofNetworking.com) and the recently released #1 best-seller, Masters of Success (http://www.MastersofSuccess.biz). He is also the Senior Partner for the Referral Institute (http://www.referralinstitute.com), a referral training company with operations around the world.
Michael R. Drew
16208 Crystal Hills Drive
Austin, TX 78737-9009
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