UPDOC FILMS: Biting the Hand that Feeds?

An up and coming Production Company is embarking on a path unheard of in the realm of 21st century film making. They are refusing corporate sponsorship and will continue to do so, according to film maker and founder of Updoc Films, Devon Grey.

Austin, TX (PRWEB) July 1, 2006 -- An up and coming Production Company is embarking on a path unheard of in the realm of 21st century film making. They are refusing corporate sponsorship and will continue to do so, according to film maker and founder of Updoc Films, Devon Grey.

Documentaries and docudramas are enjoying more popularity than ever, according to Grey. “They are the last genre in film making that aren’t diluted with paid product placement, but that could all change.” The Production Company’s goal is two-fold in that they are committed to retaining the artist’s creation, unaltered by name brand product appearances, and they are also drawing the public’s attention to how much we are inundated with these carefully placed, contracted product shots in just about every movie we see. Grey adds, “There are over 60 instances of paid advertisements in “Godzilla”, nearly 100 in “Independence Day” and over 150 in “Terminator 2.” A hundred and fifty product shots crammed into 137 minutes. What do Coke and Nike have to do with the story line? Nothing. We’re being told what to buy in a very sneaky way, and most of us don’t even realize it.”

Updoc Films provides an alternative avenue for film makers who are seeking exposure, but wish to avoid what many independent producers term as “selling your soul to the corporate devil.” Updoc Films unveils its site at www.updocfilms.com July 1st,. They are currently accepting new members, and film submissions that meet their guidelines (see site for more details). Updoc Films is headquartered in Austin, Texas and Ontario, Canada and currently features such films as “The Student’s Guide to University” and “Culture Jam at 30,000 Feet” – both of which take a brazenfaced look at the role of corporate sponsorship in a University setting and in the commercial airline industry.

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