Halifax Launches First-time-buyers Website through Dialogue DLKW

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Halifax launches website to help First time home buyers in the UK understand their options and help them through each step of the home buying process.

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Leading integrated agency, Dialogue DLKW, was appointed by Halifax to design, build and launch a new website aimed at first-time-buyers.

The website sits independently of Halifax’s main website (http://www.halifax.co.uk) and is aimed at helping guide consumers through the first-time-buying process. Primarily an educational and information-rich website, Buyingyourfirsthome.co.uk aims to make buying a home as easy and as problem free as possible with the emphasis on the joy of finally being able to purchase a first property.

Essentially a stand-alone branded content website, Buyingyourfirsthome.co.uk features a fictional high street where it is possible to enter a surveyor’s office, estate agents, Removal Company etc and obtain comprehensive background, information and advice on each topic. Aimed at giving confidence to first-time-buyers, it is envisaged that the website will ultimately become the definitive online information resource for UK first-time-buyers regardless of where they are in the buying process.

The website has been launched with a high-impact online advertising campaign consisting of rich media, overlays and expandable banners followed by an online generic campaign to raise awareness of the website over a sustained period.

Simon Watts, head of mortgages and general insurance marketing at Halifax, says: “Our research has shown that whilst first-time-buyers are excited to be on the property ladder for the first time, they can be quite daunted by the whole process and are confronted by many complex decisions. http://www.buyingyourfirsthome.co.uk is aimed at providing a one-stop information resource that not only answers these questions but also hopes to re-ignite the fun and excitement behind becoming a property owner for the first time”.

Alex Ajao, account director at Dialogue DLKW, says, “First-time-buyers make up 22 per cent of the total UK mortgage market and are typically aged between 25 and 34 years old. Whilst it’s a significant proportion of the UK market, there is little information available to help guide them through the whole process, not just purchasing a mortgage. Buyingyourfirsthome.co.uk aims to change this by providing a range of information and advice that will help buyers throughout the process”.


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