Blubrry Delivers the Fruits of Social Networking to Podcasters

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Blubrry, the newest product of RawVoice, Inc. combines the best features of a social networking site with special features for podcasters. On Blubrry, listeners and podcasters can find each other though common interests and friends, for free.

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Podcasters can get a terrific second point of presence to build their audiences, keeping much of their original site’s feel.

Blubrry, the newest product from new media prodigy RawVoice, Inc., brings the power of online social networking to the world of podcasting. Blubrry is a way listeners and podcasters can represent their shows and find others with similar interests. The site is

Blubrry is "the ultimate community site for listeners and podcasters" according to Todd Cochrane, CEO of RawVoice. “Podcasters can get a terrific second point of presence to build their audiences, keeping much of their original site’s feel.”

While a directory site is organized by category trees, social networking sites are navigated through the connections users have with each other. “Podcasters have friends, friends have podcasts, and a user finds this whole new world of content that is connected through these relationships,” explained Brian Yuhnke, Creative Director of RawVoice.

Blubrry has the features of a typical social networking site, like profile photos, links to friends, and comment boards. But as a podcaster site, it also includes RSS enabled tag clouds, show rankings, and functionality.

The site is free to join for listeners but podcasters must agree to help build the community by promoting the site on their shows. New podcasters who are not connected with advertisers will benefit from the aggregated buying power of the entire network, with the Blubrry advertising staff constantly seeking out new sponsors.

Following RawVoice's philosophy of media from the ground up, Blubrry’s revenue sharing allows podcasters to keep most of the revenue the site earns.

"We've taken the model that is already making money for podcasters on the PodcasterNews Network, and are using it on this site," explained Jeevan Padiyar, CFO of RawVoice. "Other media companies may lock in content producers, but RawVoice is different."

According to MediaPost Publications, the Nielson Media Research Group has identified a distinct population that is especially likely to visit networking sites. This group is sixteen percent of Web users and while Nielsen found a median age of 32, its research doesn't include anyone under 18. Nearly all members of this group visit blogs; 84 percent are members of an online community; 57 percent have their own blogs; and 22 percent use RSS feeds.

About RawVoice, Inc.

Since its founding in 2005, RawVoice has been turning the media eco-system upside down by listening from the roots. The company helps citizen journalists use podcasting to create fresh, organic media that is carried directly to listeners without editorial processing. The PodcasterNews Network is the premier product of RawVoice.

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Jeevan Padiyar
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