New York, NY (PRWEB) July 3, 2006
Castle Brands Inc. (AMEX: ROX), international spirits supplier headquartered in New York, today announced the Boru Vodka Tastemaker Club.
Boru, the premium vodka from Ireland, has established the Boru Vodka Tastemaker Club. The virtual “club,” located on its website http://www.boru.com, is a place for trendsetters worldwide to gather. The common thread among the Tastemakers is their appreciation for and enjoyment of Boru Vodka, and their status as Tastemakers attests to that.
“For several years now, we have been involved in gifting celebrities. The Boru Trinity is part of a swag bag given to celebrities on shows such as The Daily Show, SportsnetNYC, FUSE TV, The View, MTV TRL among others. Over 2,000 celebrities have received Boru in these gift bags and of those, over 600 have been in touch with us. Some of the biggest names in film, television, music and sports are Boru fans and have expressed to us their delight in our product. We’re inviting these stars to become part of the Boru Tastemaker Club and they are signing up,” said Roseann Sessa, Vice President -- Marketing & Public Relations. “Though many celebrities are personally invited to join the Tastemakers, we realize that celebrities are not the only trendsetters. Consumers are invited and encouraged to join, as well. We all know how style starts on the streets, especially in fashion capitals like Manhattan. So we’re inviting trendsetters from all walks of life to join the club. We send each trendsetter who joins a Boru gift in appreciation of their dedication to Boru. It’s fun, it drives traffic to our site and it builds Boru’s fan club.”
More about Boru Vodka
Boru Vodka was named in honor of Brian Boru, the visionary high king of Ireland. Boru is made with pure Irish spring water and is quadruple distilled for smoothness and filtered through ten feet of charcoal for purity. Available nationally, SRP $18. BORU VODKA – CLARITY FROM IRELAND.
More about Castle Brands Inc.
Castle Brands is an emerging developer and global marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, Irish whiskey and liqueurs/cordials. Currently, the Castle Brands’ portfolio includes Boru™ Vodka, Gosling’s Rum®, Sea Wynde® Rum, Knappogue Castle® Irish Single Malt Whiskey, Clontarf® Irish Whiskey, Celtic Crossing Liqueur®, Pallini® Limoncello, Raspicello and Peachcello and Brady’s Irish Cream®.
For more information on Castle Brands, contact:
Vice President – Marketing & Public Relations
Castle Brands, Inc.
570 Lexington Avenue
New York, New York 10022
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