Samsung Unveils NV3 As Part of the Premium 'NV Series' Featuring Distinctive New Styling and PMP Functions

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NV3 combines a 7-megapixel digital still camera with the ability to play music and movies on-the-go.

Samsung Camera announces the introduction of NV3, one of three new camera models that comprise the revolutionary new NV series of digital still cameras featuring sleek, stylish designs and high technology. The NV3 is a 7-megapixel digital still camera that features Samsung’s exclusive Digimax Converter software to play movies and MP3 files. The ground-breaking NV3 is a state-of-the-art digital still camera featuring revolutionary SHD optics with the added convenience of a Personal Media Player that allows users to enjoy video content and their favorite music on-the-go.

Samsung’s new NV Series of digital still cameras are immediately recognizable by their highly attractive and sleek bodies in brushed black, stainless steel and a trademark Samsung blue ring located around the lens of each model. This premium line was developed after two years of extensive market research, and as with the NV3, feature the latest in Samsung digital imaging technology as well as personal media player functions.

“The NV3 is the epitome of the New Vision Samsung has set out to achieve with NV series,” says Stewart Henderson, National Marketing Manager at Samsung Opto-Electronics. “It combines cutting-edge technology with a bold, stylish design and an easy-to-use interface to create a truly unique and desirable product for today’s consumer.”

At the heart of the NV3 is a 7-megapixel digital still camera measuring a mere 3.7” x 2.2” x 0.7” with a 2.5-inch, high resolution LCD display. For outstanding image quality, the NV3 integrates a 3x optical zoom (equivalent to 38-114 mm in 35 mm format) capability with Samsung’s exclusive SHD lens technology.

The NV3 is equipped with Samsung’s state-of-the-art Advanced Shake Reduction (ASR) technology to combat hand shake and ensure crystal-clear images. The ASR function provides enhanced image clarity by electronically compensating for excess hand shake and improving color in environments lacking sufficient lighting where the use of the flash is not desirable. With the touch of a button, the unique technology uses proprietary algorithms to interpret sharpness and color information to deliver an image that looks like it has been taken with the flash. As the flash is disabled, side effects, such as red eye, are prevented.

For entertainment on-the-go, users simply use the included Digimax Converter software to easily convert their favorite MP3 files or watch their favorite video content on the large, 2.5-inch color display. The user-friendly software can seamlessly convert MPEG, AVI, MOV, WMV and ASF files for viewing on the NV3. For music on-the-go, the software can also convert MP3 and WAV audio files in several simple steps. The innovative software also allows users to view subtitles, adjust the screen size and crop and stretch the image to fit the screen as desired. Users can listen to their entertainment using the included ear buds or on the dual stereo speakers discreetly located on the camera, and for a seamless experience, even listen to their music while taking photos.

In addition to playing video, the NV3 can also make movies using MPEG-4, the high-compression, high quality video format. The NV3 can record in VGA (640x480) at 30fps, for smoother video and a bigger view of the movie on LCD and TV screens. For steady videos, the NV3 includes a movie stabilizer function that automatically detects and corrects minor lateral and vertical camera movement. For additional control the continuous video recording function allows the user to pause and resume video recording at any time, while the built-in movie editing function allows users to edit video in-camera. The NV3 features several special effects functions for creative control in-camera, such as Color Effect, Highlight, Photo Frame, Negative and Composite Shot. Color effects include B/W, sepia, blue, green and red.

For crystal-clear images, under various shooting conditions, the NV3 features 11 scene modes including Night, Portrait, Children, Landscape, Close-up, Sunset, Backlight, Fireworks, Beach & Snow and Text Recognition. Text Recognition, a feature unique to Samsung digital still cameras, allows users to shoot documents such as books, papers and magazines and then extract text from the image taken using the bundled “Digimax Reader” text recognition software.

To ensure the clarity of images regardless of shooting range, the Auto Macro function automatically adjusts shooting distance and focus. By using the macro button, users can set the camera to automatically adjust distance and focus from between 5cm to infinity. The NV3 also includes a super macro mode that enables subjects to be photographed up to as close as 1 cm.

All Samsung digital still cameras feature a built-in image editing function allowing users to edit a variety of images without the use of a PC. The Trimming function can be used to cut an undesired part of an image and save only the required part. When short of memory, shooters can use the Resizing function to recover some of the memory space, by resizing and saving images in a smaller size. The Rotating function allows users to rotate an image in the desired direction and save it.

The NV3 features 16 MB of internal memory and comes bundled with ear buds and a powerful lithium ion battery.

The Samsung NV3 has an MSRP of $349.99 and will be available in Fall of 2006.

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name. CCTV monitors and lenses, motorized zoom lenses, binoculars, observation and security systems, and video presenters are other products in the family of photographic and optical equipment.

*Technical specifications subject to change prior to product launch

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Kristine McVicar or

Jason Ledder

R&J Public Relations, LLC

908-722-5757

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Kristine McVicar
R&J PUBLIC RELATIONS, LLC
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