Samsung's New 'Slim-Bridge' Camera Redefines The Style of Technology

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NV series camera features 7x optical zoom, optical picture stabilization in a body measuring just .8-inches thick.

Samsung Camera is pleased to announced a breakthrough in digital camera design with the launch of the NV7 OPS. Part of Samsung’s new NV Series, the seven-megapixel NV7 OPS has effectively created a new “slim-bridge” product category, packing an extraordinary 7x Optical zoom into a super-slim body measuring just 4.2” x 2.5” x .8”. This innovative and unique model also features two types of image stabilization—Optical Picture Stabilization, which physically adjusts the CCD to combat handshake and Samsung’s Advanced Shake Reduction (ASR), electronic image stabilization to ensure a steady, crystal-clear shot in almost any shooting condition.

The NV7 is one of three new models that make up the NV Series of digital still cameras from Samsung. All three models feature unique, slim designs with sleek bodies in brushed black, stainless steel and a trademark Samsung blue ring located around the lens. This premium line was developed after two years of extensive market research, and as a result, two of the NV models feature a revolutionary, easy-to-use Graphical User Interface (GUI) that allows users to easily toggle through menu functions using a convenient touch pad located along the LCD on the back of the camera, instead of the traditional dial located at the top of the camera. For outstanding image quality, the NV7 features legendary Schneider optics.

“We worked closely with our designers to develop a long-zoom camera that would fit within the lifestyle of today’s style-conscious consumer and came up with the slim-bridge design,” says Stewart Henderson, National Marketing Manager at Samsung Opto-Electronics. “As part of the NV Series, this model is sleek, compact and includes important features like optical picture stabilization in a package that can be easily slipped into a purse or pocket.”

For outstanding image quality, the 7-megapixel NV7 includes a world-renowned Schneider 7x optical zoom lens (equivalent to 38-270 mm in 35 mm format). For clear images in undesirable shooting conditions, the NV7 includes an Optical Picture Stabilization system. The system combats the many causes of blurry images, including handshake, long zoom shooting, long exposures and nighttime shooting, by incorporating a sophisticated CCD shift mechanism that senses motion and that will automatically shift the CCD to compensate for the movement. Also included is Samsung’s Advanced Shake Reduction (ASR) that electronically combats blurry images in environments lacking sufficient lighting.

For the more advanced photographer looking for additional control, the NV7 provides multiple manual functions at the user’s fingertips. The NV7 features three kinds of manual exposure adjustment, including Aperture Priority, which allows more control of depth, Shutter Priority, which allows better capture of fast motion, and Manual adjustment, which allows users to set the shutter and aperture themselves. For additional control, the NV7 also includes an Auto Macro function that automatically adjusts shooting distance and focus between 10cm to infinity, as well as a super macro mode that enables subjects to be photographed up to as close as 4 cm.

For smoother video and a larger view of the movie on LCD and TV screens, the NV7 can record in VGA (640x480) at 30fps. The NV7 also includes a movie stabilizer function that automatically detects and corrects minor lateral and vertical camera movement. For additional control the continuous video recording function allows the user to pause and resume video recording at any time, while the built-in movie editing function allows users to edit video in-camera. The NV7 features several special effects functions for creative control in-camera, such as Color Effect, Highlight, Photo Frame, Negative and Composite Shot. Color effects include B/W, sepia, blue, green and red.

For crystal-clear images under various shooting conditions, the NV7 features 11 scene modes including Night, Portrait, Children, Landscape, Close-up, Sunset, Backlight, Fireworks, Beach & Snow and Text Recognition. Text Recognition, a feature unique to Samsung digital still cameras, allows users to shoot documents such as books, papers and magazines and then extract text from the image taken using the bundled “Digimax Reader” text recognition software.

The Samsung NV7 has an MSRP of $449.99 and will be available in Fall of 2006.

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name. CCTV monitors and lenses, motorized zoom lenses, binoculars, observation and security systems, and video presenters are other products in the family of photographic and optical equipment.

*Technical specifications subject to change prior to product launch

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Kristine McVicar or

Jason Ledder

R&J Public Relations, LLC

908-722-5757

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Kristine McVicar
R&J PUBLIC RELATIONS, LLC
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