Samsung Camera Debuts New 10-Megapixel NV Series Digital Still Camera

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NV10 features ultra-slim body and advanced shake reduction.

Samsung is proud to announce the newest addition to their technologically advanced and stylish NV Series, the NV10. This 10-megapixel model features the distinctive styling of the NV Series including an innovative touch pad Graphical User Interface (GUI), a sleek, brushed black aluminum body and compact design. The NV10, measuring just .7-inches thick, includes a Schneider 3x optical zoom lens (35-105mm equivalent), a 5x digital zoom and a large, 2.5-inch color LCD display.

The NV10, a 10-megapixel model, joins the NV Series of digital still cameras featuring unique, slim designs with sleek bodies in brushed black, stainless steel and a trademark Samsung blue ring located around the lens of each model. This premium line was developed after two years of extensive market research, and as a result, feature a revolutionary, easy-to-use Graphical User Interface (GUI) that allows users to easily toggle through menu functions using a convenient touch pad located along the LCD on the back of the camera, instead of the traditional dial located at the top of the camera. For outstanding image quality, the NV10 features legendary Schneider optics.

“The NV10 perfectly rounds out the NV Series offering consumers a broad choice of models -- from advanced features like those found in the NV7, to a convergence product like the NV3, to a high-megapixel count like in the NV10,” says Stewart Henderson, National Marketing Manager at Samsung Opto-Electronics. “The NV10, along with the entire NV Series, is redefining the style and technology in digital still cameras.”

The NV10 is equipped with Samsung’s state-of-the-art Advanced Shake Reduction (ASR) technology to combat hand shake. The ASR function provides enhanced image clarity by electronically compensating for excess hand shake and improving color in environments lacking

sufficient lighting where the use of the flash is not desirable.

With the touch of a button, the unique technology uses proprietary algorithms to interpret sharpness and color information to deliver an image that looks like it has been taken with the flash. As the flash is disabled, side effects, such as red eye, are prevented.

As with the entire NV Series, the NV10 can record in VGA (640x480) at 30fps, for smoother video and a larger view of the movie on LCD and TV screens. The NV10 also includes a movie stabilizer function that automatically detects and corrects minor lateral and vertical camera movement. For additional control, the continuous video recording function allows the user to pause and resume video recording at any time, while the built-in movie editing function allows users to edit video in-camera. There are also several special effects functions for creative control in-camera, such as Color Effect, Highlight, Photo Frame, Negative and Composite Shot. Color effects include B/W, sepia, blue, green and red.

For crystal-clear images under various shooting conditions, the NV10 features 11 scene modes, including Night, Portrait, Children, Landscape, Close-up, Sunset, Backlight, Fireworks, Beach & Snow and Text Recognition. Text Recognition, a feature unique to Samsung digital still cameras, allows users to shoot documents such as books, papers and magazines and then extract text from the image taken using the bundled “Digimax Reader” text recognition software.

The Samsung NV10 has an MSRP of $399.99 and will be available in the Fall of 2006.

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name. CCTV monitors and lenses, motorized zoom lenses, binoculars, observation and security systems, and video presenters are other products in the family of photographic and optical equipment.    

*Technical specifications subject to change prior to product launch

Media Contacts

Kristine McVicar or

Jason Ledder

R&J Public Relations, LLC

908-722-5757

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Kristine McVicar
R&J PUBLIC RELATIONS, LLC
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