London, U.K. (PRWEB) July 3, 2006
The Sedgewarbler Partnership, a manufacturer of outdoor and travel tools, and Tinkatec, the technology provider and patent owner of Agitor, a unique internal agitation solution for blending free-flowing liquids, have agreed a license to manufacture and market a new category in the travel tool market.
Sedgewarbler is launching a new product range FLEJ ORIGINAL, FLEJ COMMUTER and FLEJ EXPLORER, which marks the first of its kind in the on-the-go drinking sector.
All FLEJ products will have the Agitor internal stirring technology inside. The FLEJ ORIGINAL is a basic, stackable cup ideal for picnics and group outings with an apr. retail price of US$ 22.00 for a pack of 2. The full blown system for the outdoor enthusiast FLEJ EXPLORER will go over the counter for an apr. retail price of US$ 47.00. The FLEJ COMMUTER covers the middle ground and is designed to fit most car cup holders.
SedgeWarbler partner and outdoor enthusiast Creighton Schlebach said: “Our research suggested that people on-the-go like commuters and outdoor travellers wanted a drinking system that is convenient to use and with the FLEJ product line we have tapped into this by supplying a product that stirs the beverage intuitively - no more hassle with the old system of mug, separate container for the ingredients and a spoon or stirrer."
SedgeWarbler intends to become the No.1 supplier of branded and private label drinking systems for outdoor retailers and e-tailers in the following passion centres:
Angling • Boating • Bungee Jumping • Camping • Climbing • Cycling • Hunting • Hiking • Kayaking • Fishing • Rafting • Sailing • Kite-boarding • Skateboarding • Skiing • Snowboarding • Swimming • Surfing • Trail Running • Trekking • Water Skiing • Windsurfing.
The FLEJ product line solves problems in the drinking systems category for retailers and e-tailers aiming for peoples' passions in outdoor and travel. By offering enthusiasts exciting drinking systems with innovative technology SedgeWarbler's distribution partners see an increase in traffic to stores and websites, more sales and improved customer loyalty.
"We are very pleased to add Agitor to our growing list of top licenses," said Thomas Kostrzewa, eCommerce and Marketing expert at SedgeWarbler. "Sedgewarbler's expertise in exploiting market opportunities with innovative outdoor and travel tools is key to the success of our distribution partners, and we look forward to continuing to work with retailers and e-tailers aiming at the outdoor market."
Founded in 2006, SedgeWarbler is a manufacturer of outdoor and travel tools. SedgeWarbler provides its outdoor distribution partners with a unique product line, allowing these retailers and e-tailers to increase traffic, cross-selling opportunities and sales. SedgeWarbler takes environmental issues seriously and the founders are personally committed to monitoring and reducing the carbon footprint of the business. For more information about SedgeWarbler please visit the webpage at http://www.sedgewarbler.com.
Founded in 2004, Tinkatec is the technology provider and patent owner of Agitor a unique internal agitation solution for blending free-flowing liquids. For more information about Agitor please visit the webpage at http://www.agitor.com.
The SedgeWarbler Partnership
Prospect House • Oliver's Lane • Malmesbury • SN16 9AF • United Kingdom