New Website Provides Latest LASIK News for Consumers

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LASIK Surgery News helps consumers make well-informed decisions about LASIK surgery and offers refractive surgeons a new online marketing opportunity. The company's website includes the most extensive online directory of LASIK surgeons in North America.

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Research suggests that up to 80% of individuals interested in refractive surgery consult the Internet about LASIK before seeking the advice of an eye doctor

LASIK Surgery News, a new website located at http://www.lasiksurgerynews.com, offers consumers current, accurate and easy-to-understand information about LASIK laser vision correction and offers refractive surgeons an opportunity to increase the effectiveness of their online marketing efforts.

"Research suggests that up to 80% of individuals interested in refractive surgery consult the Internet about LASIK before seeking the advice of an eye doctor," says Gary Heiting, O.D., president and senior editor of LASIK Surgery News. "But currently, there's no site online that is dedicated exclusively to LASIK and offers consumers current, authoritative, and easy-to-understand content about LASIK of sufficient depth to help them make a truly well-informed decision about having LASIK surgery."

LASIK Surgery News changes that, according to the company. The new website reviews the latest news and clinical information about LASIK published in refractive surgery journals and other publications for eyecare professionals and reports on the topics of greatest interest to the public in consumer-friendly articles at LASIK Surgery News. To provide the most timely LASIK content available on the Web, LASIK Surgery News is updated several times a week.

The second mission of LASIK Surgery News is to grow the LASIK market and bring more patients to refractive surgeons. "More doctors are entering the refractive surgery market every year, but the number of LASIK procedures performed in the U.S. has remained relatively flat since 2003. We believe that through our responsible consumer education efforts, LASIK Surgery News can allay the fears many people have about refractive surgery and increase the number of motivated, well-informed LASIK candidates."

LASIK Surgery News (LSN) offers the most extensive online directory of LASIK surgeons in North America, according to the company. In LSN's Doctor Locator section, consumers in the U.S. and Canada can gain direct access to the websites of LASIK surgeons and laser vision centers in their area to help them decide where to go for a pre-operative consultation and LASIK surgery. "Our Doctor Locator currently contains information on over 900 laser vision centers in the U.S. and Canada, and we're adding more listings every month," says Dr. Heiting.

Basic listings in LSN's Doctor Locator are free to doctors and include the laser center's name and address. For an annual fee, surgeons and laser centers can purchase a premium listing that includes more information about their practice, including the name of all LASIK surgeons at the center, information about the type(s) of LASIK offered, contact phone numbers, interactive maps and driving directions to their location(s), and a direct link to their website.

"Many LASIK doctors and surgical centers have made a significant investment in creating an excellent website for their practice--they're just not getting enough traffic to their site," says Dr. Heiting. "A paid listing in LSN's Doctor Locator is a very cost-effective way for LASIK doctors and surgical centers to improve their online marketing efforts and attract new patients."

LASIK Surgery News also offers a free e-mail newsletter for consumers, primary eyecare providers and other news media who want to keep up-to-date on the latest news and research about LASIK and other forms of refractive surgery.

Officially launched on July 6, 2006, LASIK Surgery News is intended for consumers, LASIK surgeons, primary eyecare providers, health professionals and news media in the United States and Canada.

For more information about LASIK Surgery News, contact Dr. Heiting via e-mail at gheiting@lasiksurgerynews.com.

About Dr. Heiting:

Gary Heiting, O.D., president and senior editor of LASIK Surgery News, is an optometrist and consultant with over 20 years of experience in eyecare, including positions at Ophthalmic Surgeons & Physicians, Ltd. (Tempe, AZ) and Park Nicollet Medical Center (Minneapolis, MN). He has also served as Director of Professional Relations and Education (North America) for Pentax Vision, Inc., a multi-national eyewear company based in Tokyo, Japan. Since 2001, Dr. Heiting has been Director of Optometric Services at Eau Claire LASIK, a refractive surgery practice in western Wisconsin, where he has provided LASIK consultations, pre-operative exams and post-operative care for over 3,500 LASIK candidates and patients.

Contact:

Gary Heiting, O.D.

LASIK Surgery News

640 Main Street N #9

Stillwater, MN 55082

Phone: (651) 329-4342

http://www.lasiksurgerynews.com

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