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In just one year, Australia’s first all luxury online business, duttondirect.com, has listed over $1.2 Billion worth of luxury items on its site.

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for this market, enabling people to post online a particular luxury item they are looking for. The wanted advertisements are checked by our staff, sent to dealers, agents and brokers registered on duttondirect.com and then made public. In other words, people can tell the world what they want!

With a 118ft €22million Wally power yacht, a US$39million luxury jet, a six bedroom Point Piper waterfront and an AUS$1.5million Ferrari amongst its most expensive items, the only site in Australia’s booming online classifieds industry listing only those items considered prestige or in the luxury market, duttondirect.com is achieving a massive 3.8 million viewers per month. And an impressive sales record now in excess of $20 Million worth of reported classifeds.

“Reaching $1.2 Billion worth of items on our site has emphasised that the luxury market, like so many others, is going online and thriving there,” says James Dutton Managing Director of duttondirect.com.

“It has proved a great medium for business, our monthly views, listings and members are constantly increasing as more people embrace this market place."

“With 20% of our viewing traffic based overseas and growing, this is a huge benefit to our viewers. Australians wanting classic or race cars or rare collectables, now have access to a world of like minded enthusiasts, and those abroad can now easily access what Australians have to offer."

“We are also the first to start “Wanted Ads” for this market, enabling people to post online a particular luxury item they are looking for. The wanted advertisements are checked by our staff, sent to dealers, agents and brokers registered on duttondirect.com and then made public. In other words, people can tell the world what they want!”

With daily news updates, industry specific articles and history pages, duttondirect.com is also a comprehensive resource tool, providing all the information people need when buying, selling or maintaining prestige items.

The $1.2 Billion worth of items on duttondirect.com currently comprises 2099 cars, 151 boats,147 properties, 36 private aircrafts, 111 antique collectibles and over 300 services and luxury products.

By donating $1 from each publicly listed advert in Australia to Sunnyfield (NSW) and the Royal Children’s Hospital (VIC), duttondirect.com continues to share its growth with others.

Background Brief

James Dutton’s family has been in the luxury car industry since 1911, in 1989 the Dutton showroom was established in Richmond and the Dutton Sporting Car business became a luxury car marketplace and a rich arena for profitable investments, in 1990 they established the Dutton Rally, a national Tarmac championship series.

In 2004 James Dutton formed Dutton International Holdings LIMITED, an unlisted public company has proven thus far to be a success with its investors.

Now at 31yrs James has taken the business to a new level with Australasia's first all luxury online electronic magazine incorporating luxury classifieds and business, duttondirect.com.

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