Algonquin, IL (PRWEB) July 5, 2006
The JumpFly Sundance Vacations #74 Dodge will reach out to millions of NASCAR fans nationwide on July 9th at Chicagoland Speedway’s USG Sheetrock 400. JumpFly’s logo will be featured on the hood of McGlynn Racing’s #74 Dodge, driven by Derrike Cope, previous winner of the Daytona 500. This sponsorship will significantly increase JumpFly exposure and awareness as research indicates more than 75 million Americans (one in three American adults) follow NASCAR, and television coverage reaches an average of 9.6 million viewers each race.
“As a NASCAR team’s Title Sponsor, we are thrilled to join world class leaders like Home Depot, Target and Best Buy. We are grateful to McGlynn Racing and driver Derrike Cope for this amazing opportunity and we are excited about further developing our successful partnership,” commented Brad Garlin, JumpFly Managing Partner. “Our relationship has already led to increased interest in our company and services. Based on our favorable experience and results, I encourage other businesses consider advertising opportunities with McGlynn Racing.”
Various research indicates that JumpFly’s sponsorship success is common for NASCAR advertisers. According to a 2006 national study released by Sponsorship Research & Strategy (SRS), fans of NASCAR buy products or services because of NASCAR sponsorships. Forty-eight percent of fans in the study and 60 percent of avid fans said that they had purchased a product or service specifically because the brand or company has a sponsorship in NASCAR. The SRS study concludes, "NASCAR sponsorship stands out in the marketing world. It's highly unusual for a single marketing effort to be solely and directly responsible for a sale. In NASCAR, it's common." NASCAR’s undisputed popularity, surpassed only by the NFL, even inspired two huge new movies this summer: Pixar’s Cars, and Will Ferrell's upcoming comedy Talladega Nights: The Ballad of Ricky Bobby.
“As the first search engine marketing company to Title-Sponsor a NASCAR team, JumpFly continues to strengthen its leadership role in professional pay per click account setup and management,” adds Mike Tatge, JumpFly President. “McGlynn Racing helps us reach new markets and other sponsors, who are frequently likely clients. This form of branding has been valuable, effective and fun.
JumpFly and McGlynn Racing’s winning relationship has proven mutually beneficial to both parties. In addition to sponsoring McGlynn Racing, JumpFly also professionally manages the Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter advertising accounts for their official website at http://www.McGlynnRacing.com.
"JumpFly's valuable service has already generated significant interest in our team and sponsorship opportunities. Since signing up with JumpFly, we have already been contacted by businesses of every size, located across the country, seeking potential advertising opportunities, " stated Ray Hudson, Director of Marketing for McGlynn Racing. “We are grateful to work with JumpFly as they have taken the necessary time to understand our needs, and go above and beyond what we anticipated. We are very pleased to have an industry leader like JumpFly as a team sponsor.”
For additional information, please contact Brad Garlin or visit http://www.JumpFly.com.
JumpFly professionally develops, implements and manages Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter pay per click accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser's success or failure. JumpFly's full-service solution enables clients to focus on their core business while attaining the best possible results from their pay per click advertising campaigns.
Brad Garlin, Managing Partner
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