Ethical SEO Company Shifts Focus to Usability

A search-engine optimisation (SEO) company widely praised for its ethical approach to the subject has this month begun to shift its priorities from pure SEO to usability evaluation, web-design evaluation and consultancy. The decision, by UK-based Spiderfriendly, is a logical extension of the firm's belief that, for best results, all aspects of web presence should be in harmony.

(PRWEB) July 6, 2006 -- A search-engine optimisation (SEO) company widely praised for its ethical approach to the subject has this month begun to shift its priorities from pure SEO to usability evaluation, web-design evaluation and consultancy. The decision, by UK-based Spiderfriendly, is a logical extension of the firm's belief that, for best results, all aspects of web presence should be in harmony.

The news will be welcomed by Spiderfriendly's clients, already impressed by the company's focus on long-term results, rather than instant success based on unethical practices.

Says Spiderfriendly's Irina Ponomareva: "As well as our ethical approach, we've always tried to be holistic -- looking at every aspect of SEO to bring them in harmony and achieve the best results for our clients. Usability evaluation is a natural extension of this -- it will become one of our primary services and should ensure a general improvement in conversion rates."

Usability assesses how easy websites are to use. It can also refer to ways of improving ease-of-use during the design process. Usability is vital on the Internet -- on the homepage, in the navigation and in the site's ability to answer users' questions.

Says Irina: "If the site isn't up to scratch, potential buyers leave. It's that simple. The search engines now reward the best sites very efficiently, and usability is a logical extension of that. That's why we're making the move."

Spiderfriendly's approach to ethical SEO is a refreshing one, in an industry dominated by unethical practices such as cloaking -- serving one page to the search engines and another to users -- and other spam techniques.

Spiderfriendly (http://www.spiderfriendly.co.uk) is a part of Magic Web Solutions Ltd. (UK), a full-scale web-development company run by Vladimir Iakimenko; Irina is head of the SEO/Usability department. As well as a clean ethos, the company offers surprisingly affordable prices and a flexible approach to clients' needs.

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