Pittsburgh, PA (PRWEB) July 7, 2006 -–
Daily’s Fruit Mixers, America’s premium brand of non-alcoholic frozen blended cocktail mixes unveils a Bloody Mary promotion that is perfect for kicking-off the fall tailgating season. Daily’s “Red Zone” promotion puts the seasonal spotlight on Bloody Mary’s – one of America’s favorite classic cocktails.
Daily’s Bloody Mary Cocktail Mix is available in three flavors to satisfy any taste. Daily’s Original is a blend of real, ripe tomatoes and natural ingredients for an “authentic” Bloody Mary taste. Daily’s Thick & Spicy has a kicked-up flavor for those who prefer more heat and Daily’s Salsa Bloody Mary includes jalapenos and chili pepper for a Mexican taste twist.
Daily’s Red Zone promotion encourages your customers to make Daily’s Bloody Mary’s a part of their game day celebrations. Bold off-premise materials such as the case card and shelf talker promote all three Bloody Mary flavors and create the perfect backdrop for cross merchandising other related items such as vodka, snack foods and party goods. On-premise, table tents and recipe guides encourage your customers to create their own customized Bloody Mary cocktail by mixing one of Daily’s Bloody Mary flavors with their favorite spirit, seasonings and garnish. On-premise operators can even create their own Bloody Mary bar utilizing the Daily’s Signature Bloody Mary Guide that includes the cocktails history and lore, training tips and of course, recipes – both traditional and cutting edge.
“We know consumers like to create their own signature cocktail taste,” notes Tim Barr, Marketing Director for Daily’s, “and the Bloody Mary is the premier example of a cocktail that is made to be customized. The Daily’s Red Zone Bloody Mary promotion provides the materials and support for on-premise and retail accounts to capitalize on this consumer trend via the Bloody Mary Bar on-premise and cross merchandising displays in store.”
Daily’s Fruit Mixers are manufactured by American Beverage Corporation. ABC, a diversified non-carbonated beverage company, is part of the multi-billion dollar Dutch food group Royal Wessanen.