testimonials on many sites make them less effective. Everyday I have new competitors opening for business with 15 testimonials on their site on day 1. This hurts us all and makes it harder to run a legitimate business. Stop the fake testimonials!!!
(PRWEB) July 6, 2006
Ontario, Canada - - July 6, 2006 – Consumers wanting to read, rave and rant about the topic of Website testimonials can take advantage of the recently launched Testimonialblog.com. The online forum educates Web surfers about testimonials, as well as lets them share their negative and positive experiences on the important subject. Hence its slogan: “Exploring the good, bad and ugly world of testimonials”.
Consumers often rely on testimonials when making purchases at Websites. Therefore, the goal of TestimonialBlog.com is to alert Web shoppers about the abundance of fake testimonials online. “My motivation was to create awareness at the consumer level that many professional looking sites have testimonials that have been fabricated,” said the blog’s creator, Harsh Khandelwal, a University of Waterloo engineering gold medalist and Richard Ivey School of Business MBA Ivey scholar.
A unique type of blog, TestimonialBlog.com offers a variety of features. There are informative articles, testimonial tips and other useful information to enlighten consumers. Blog email updates are also available to keep everyone in the loop when they’re not surfing the site.
So far, TestimonialBlog.com is drawing a range of comments from bloggers. For example, a post filed May 9 under Underhanded Competition said, “Although testimonials are supposed to increase consumer trust in a site, I think the obviously “made-up” testimonials on many sites make them less effective. Everyday I have new competitors opening for business with 15 testimonials on their site on day 1. This hurts us all and makes it harder to run a legitimate business. Stop the fake testimonials!!!”
Blogger Jennifer Guage replied, “Agreed! I hate when people do that.” Another reply from someone identified simply as Mark added, “I have done it in the past and just replaced the fake ones with legitimate ones when the business started to take off. You gotta be creative when launching a new business.”
Such posts are a prime example of the critical need for TestimonialBlog.com and TrustedTestimonials.com, its sister Website. Trusted Testimonials, the first testimonial verification service for Websites, gives consumers a clear and instant way to tell if a Website has genuine testimonials by actual customers. The service verifies each testimonial listed on Websites and provides a distinctive seal as proof of authentification. The seal helps to build trust with site visitors, loyalty and sales.
To illustrate the negative side of fake testimonials, Trusted Testimonials has created a fully-animated cartoon showing a dishonest company taking advantage of an unsuspecting consumer. The engaging cartoon sends a strong message about the importance of dealing with real companies displaying valid online testimonials.
“It will be posted on both the TestimonialBlog.com and TrustedTestimonials.com sites,” Khandelwal said. “It can also be posted by any Webmaster who wants to see an end to fake testimonials and create a safer online environment for consumers where they can trust the testimonials that influence their online purchases.”
TestimonialBlog.com features an inventive contest where users can personalize the “fake testimonials” cartoon and send the link to friends. The person whose personalized link has the most unique views will win an iPod Nano. There is also an “early bird” prize of a $100 gift certificate at Amazon.com.
For more details about TestimonialBlog.com, the upcoming contest or TrustedTestimonials.com, contact Adam Wallis at (519) 744-9460, Ext. 122.
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