Sydney, NSW (PRWEB) July 8, 2006
The bikini, that outrageous little French invention, shares its 60th birthday with another classic icon, Reader’s Digest magazine. Yes, this surprising and enduring publication celebrates 60 years in Australia in July and has never looked better.
Like the two-piece costume that created such a stir when it was first unveiled, Australian Reader’s Digest continues to be embraced by each new generation. At 60, it is Australia’s second-biggest monthly magazine, enjoyed by approximately a million readers.
Surprising, fresh and always entertaining, Australian Reader’s Digest feels and looks as different today as the modern bikini does from those earlier styles that once shocked the world.
The magazine now features a unique mix of entertaining and compelling stories from Australia and around the globe; stunning photography and great advice about every aspect of good living, from food and wine to health and home. And, just like the bikini, Australian Reader’s Digest is also earning a reputation for getting people talking.
“Whether we’re making news with our groundbreaking surveys such as our annual trust poll; bringing world exclusive interviews with stars like Tom Cruise or world leaders like Nelson Mandela; or simply giving readers something to laugh about; Reader’s Digest stands out as being very different from the rest,” says Tom Moore, Editor-in-Chief.
As well as celebrating 60 years of publishing history, Reader’s Digest (Australia) also celebrates its position as one of the country’s most successful direct marketing companies. Along with its flagship magazine, which has seen its circulation grow significantly over the past three years, the company produces a huge range of quality lifestyle and educational books, and many popular home entertainment products including CDs, videos and DVDs. It also publishes the award-winning Handyman magazine.
Commenting on the 60th anniversary, Paul Heath, Publisher and Managing Director, says: “Reader’s Digest is a unique success story that is still evolving. One of our biggest strengths is our firm commitment to providing innovative quality products that continue to inform, enrich, entertain and inspire whole generations of Australians. Sixty years on, Reader’s Digest is in great shape.”
To celebrate its Diamond Anniversary, Reader’s Digest is giving away $10,000 worth of glittering diamonds and 100 classic Breakfast at Tiffany’s DVDs. To find out more, visit http://www.readersdigest.com.au.
Reader’s Digest was first published in Australia on July 3, 1946, after 24 years in the United States. It was the brainchild of a young American, DeWitt Wallace, who came up with the highly original idea to publish a monthly magazine featuring condensed articles from leading magazines around the world. Despite being turned down by publishers in America, Wallace and his young bride, Lila Bell Acheson, printed 5000 copies of the first issue themselves and sold them by mail order for 25 cents. Their fledgling magazine, in its unique pocket-sized format, took off. The first international edition was published in England in 1938, and Reader’s Digest magazine, part of The Reader’s Digest Association, Inc. (NYSE: RDA), is today the world’s most widely read magazine. There are 50 editions of the magazine, published in 21 languages and reaching 80 million readers worldwide.