Prescott, AZ (PRWEB) July 11, 2006
Marketing and copywriting guru Michele PW (Michele Pariza Wacek) has a new look and a new name – better representing the growth of her company – which she unveils this month at http://www.MichelePW.com (formerly http://www.WritingUSA.com). The branding takes its cues from PW’s results-oriented approach to marketing and copywriting and includes the tagline, Rev up your results!.
“My clients have seen such dramatic results in their businesses, both online and offline, that over the last year I've expanded my product and service offerings and relaunched my brand – all of which synergizes the next level of my company,” PW said.
PW recruited an exclamation point for her logo and set it in royal blue and lime on her Web site and marketing collateral. By abandoning the typical red-yellow-black triumvirate of marketing colors, she was able to express her own personality and marketing style. And, according to PW, the logo is an excellent distillation of her personality.
“I'm so passionate about marketing and copywriting and people respond very strongly to that excitement,” PW said. “The people I attract want someone who’s very passionate and excited about their businesses. I am that exclamation point.”
Current client Kelly O'Neil, president of UpLevel Strategies, says "Michele PW is the industry's premiere direct response copywriting. Not only do I use her myself and have had results beyond wildest dreams but I also send my clients to her."
When PW decided to redo her branding, she also decided it was time to make a name change. Her full name is Michele Pariza Wacek, which is, needless to say, a mouthful.
"People had trouble saying it and they had trouble pronouncing it. And what does that equal? They would have trouble remembering it," said PW. "By shortening it to Michele PW, I've fixed all those problems in one fell swoop. And in the process I've made life much easier for my clients, business partners and anyone else I work with."
Along with her updated branding and name, PW has a new title, Integrated Marketing Communications and Copywriting Strategist, which emphasizes PW’s ability to get the right message in the right way to the right crowd. “This title is far more specific to what I now do,” PW said.
Michele PW (Michele Pariza Wacek) is the owner of Creative Concepts & Copywriting, LLC a writing, marketing and creativity agency. Visit her online at http://www.MichelePW.com to download her free special report "5 Deadly Copywriting Mistakes -- Are They Killing Your Business?"