A Brighter Future for Incisive Media
Leading business-to-business publisher and information provider Incisive Media has signed a wide ranging partnership agreement with ‘rich media’ provider BrightTALK to deliver audio and video services online for Incisive’s extensive client base.
London, UK (PRWEB) July 11, 2006 -- Leading business-to-business publisher and information provider Incisive Media has signed a wide ranging partnership agreement with ‘rich media’ provider BrightTALK to deliver audio and video services online for Incisive’s extensive client base. Incisive Media has recognised the value of developing more engaging online media experiences for the communities it serves and has turned to BrightTALK to help make it possible.
The partnership provides Incisive with a wide range of rich media capabilities to develop with its audiences, providing engaging content and great insight into audience behaviour for marketers. Incisive Media can now offer its advertisers a variety of routes to communicate with target groups using rich media solutions and track the behaviour of users.
BrightTALK has worked with Incisive over the last two years on individual projects mainly through Incisive’s Investment Division. This new agreement means BrightTALK’s technology and services will be available across all the group’s divisions worldwide.
Charlie Blackburn, BrightTALK co-founder and Chairman, said: ‘BrightTALK has established a strong reputation with publishers like Incisive Media for helping them to provide rich media solutions to their clients. This agreement with Incisive Media shows how our technology and platforms address many of the issues facing publishers who are increasingly looking to take advantage of the opportunities the Internet is creating.
‘As well as working alongside publishers we believe our solutions are compatible with sectors like Technology, Pharmaceuticals and Law, and any sector where end-users are being bombarded with tons of complex information.
‘Delivering information in an audio and visual way which can be accessed in real time or via a web archive allows users to be in control of when they interact with the content.
‘It also means the provider of the content can have a greater transparency and accountability for the use of the information and can track effectively the habits of the people they are trying to reach.’
London-based BrightTALK provides rich media products and services for delivering the world’s most compelling online events, including short webinars, full day e-Symposiums, online business clubs and IP TV for business communities.
James Hanbury, Chief Operating Officer of Incisive Media, said: ‘This is a very exciting partnership for us. Increasingly our clients are looking for new ways of communicating with their audiences beyond traditional media. BrightTALK’s rich media platforms allow us to offer innovative solutions which complement our own existing web offerings.’
Companies which have used BrightTALK’s services include global consultancy CapGemini, global publisher VNU and the Fidelity International, the European operation of US-owned fund management group Fidelity.
Note to Editors:
BrightTALK was established in 2002 by Charlie Blackburn and Paul Heald, who previously jointly ran Scient’s European operations. BrightTALK has become a world-leader in web communications, with offices in London, Edinburgh and San Francisco. For more information, please visit www.bright-talk.com or contact BrightTALK’s Head of Media, Val-Pierre Genton on 020 7397 8489 or 07725 305 908.
Incisive Media was formed in November 1994 by former Reuters executive Tim Weller and listed on the main London Stock Exchange in 2000 It now has over 500 staff with offices in London, New York and Hong Kong. For more information please visit www.incisivemedia.com.
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