Taunton, Mass., Fancy Food Expo (PRWEB) July 10, 2006
Tribe Mediterranean Foods, a leading trend-setter in the rapidly growing Mediterranean food category and creators of America’s favorite hummus, today selected Price Sloane Specialty Marketing, Inc. to expand the company’s foodservice distribution throughout North America. Price Sloane Specialty Marketing will help Tribe become the leading hummus supplier to colleges and universities, k-12 school systems throughout the U.S., as well as increase sales to fast-casual restaurants, convenience stores, vending operators and the growing healthy foodservice segment.
“Price Sloane has helped to increase our foodservice distribution throughout the Northeast,” said Bruce Rubin, general manager of Tribe Mediterranean Foods. “We are excited to have Price Sloane build on this success and take our brand to new heights in the North American market.”
Price Sloane will immediately target large authorization groups for college campuses and identify school systems that are looking to add healthy options to their menus. The company will also look at expanding Tribe’s reach to national fast-casual restaurants. Currently, Tribe’s hummus is featured in sandwiches served at leading quick-service restaurants in the Northeast.
Tribe distributes nationally to retailers, wholesalers and foodservice establishments throughout the U.S. and Canada. The company recently introduced all-natural and organic hummus. The all-natural hummus is available in 19 different flavors, including 4 new flavors – Chipotle, Horseradish, Tuscan and Green Chile.
The organic hummus products are made with USDA certified ingredients and are GMO free, preservative-free, non-dairy, certified Kosher, vegan friendly and contain no saturated fats, cholesterol or hydrogenated oils. Initially, Tribe will introduce six organic hummus flavors, Roasted Garlic, Roasted Red Pepper, Traditional, Lemon, Scallion and Cracked Chili Pepper.
All Tribe hummus has an industry-leading 120-day shelf life and undergoes the most stringent quality assurance procedures in the industry.
About Price Sloane Specialty Marketing, Inc.
Price Sloane Specialty Marketing represents over 50 years of food industry experience. Company principals, Bill Sloane and Bob Price bring extensive backgrounds that include sales development, category management, inventory management, purchasing, warehousing, and logistics. This unique blend of talents enable Price Sloane to work effectively with end users, distributors, and broker networks to position their clients as foodservice leaders in dynamic and fast growing categories.
About Tribe Mediterranean Foods
Based in Taunton, Massachusetts, Tribe Mediterranean Foods creates and distributes a highly popular line of Mediterranean food products that includes several flavors of hummus, tahini, tabouli and baba ganoush. Known for their flavorful and healthy qualities, Mediterranean foods have taken the United States by storm thanks, in large part, to the Tribe brand. In 1994 Tribe became category leader of hummus in America, and is largely responsible for the more than twenty fold increase of U.S. hummus sales through 2005. As a result, Tribe’s products are prominently displayed on store shelves from coast to coast throughout North America.
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