Brian J. Carroll's 'Eight Critical Success Factors in Developing High Volume, High Quality Lead Generation Programs' Delights Audiences Worldwide

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Brian J. Carroll, CEO of InTouch, Inc. and author of Lead Generation for the Complex Sale, speaks on the subject of business-to-business lead generation to over 20,000 people a year.

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Carroll does an excellent job of describing the use of the major contact tools for lead generation and nurturing

Brian J. Carroll, noted lead generation expert, author of the popular new book Lead Generation for the Complex Sale and CEO of InTouch, Inc., is delighting audiences with his powerful presentation “Eight Critical Success Factors in Developing High Volume, High Quality Lead Generation Programs.” In his engaging presentation, Carroll helps participants answer such questions as: What are the three keys to generating leads in today's economy? Where should companies and individuals focus their time to keep a constant flow of qualified leads in their sales pipeline? How do you win new customers, accelerate growth and improve your return on investment through targeted prospects?

Brian J. Carroll is a recognized leader in lead generation and helping companies that make complex sales acquire and maintain strong customer relationships. Unlike other sales-related speakers, Carroll runs a successful marketing and promotion company. As CEO of InTouch, Carroll has worked with hundreds of business-to-business companies on lead generation and sales campaigns. InTouch is listed as one of the fastest growing private companies in the U.S. by Inc. magazine, with a five-year sales growth of 430 percent.

“Carroll does an excellent job of describing the use of the major contact tools for lead generation and nurturing,” says Philip Kotler, Ph.D., Kellogg School of Management, Northwestern University.

Carroll has presented to thousands of people at such diverse industry organizations as American Marketing Association, B2B Lead Generation Summit, Chicago Association of Direct Marketing Expo, and Minnesota High Tech Association. His corporate speaking customers include GlobalSpec, Inc., BeTuitive Marketing, LLC, Eloqua Corporation, Netbriefings, Inc., Raindance Communications, Inc., and the Oklahoma Department of Commerce.

“In the past, lead generation campaigns have been largely based on sending out unfocused direct mail campaigns, flashy websites, sporadic tradeshow appearances, innumerable email blasts, and on and off telemarketing campaigns in the hope that something works,” Carroll says. “I show my audiences why marketers must move away from these random acts of marketing to a consistent lead generation model in order to maximize marketing ROI and company sales.”

In “Eight Critical Success Factors in Developing High Volume, High Quality Lead Generation Programs” Carroll highlights ways to improve new business development and revenue programs, including:

  • Align sales and marketing efforts to optimize the number of leads
  • Avoid lulls in the sales cycle
  • Develop universal lead definition (ULD) and ideal customer profile (ICP)
  • Build, maintain, and grow your database
  • Multimodal lead nurturing
  • Ready yourself for what's next - new and promising tactics
  • And more

“Brian provides practical and useful tools for building your sales and marketing efforts into a powerful system to generate high-quality leads,” says Neil Rackham, author of SPIN Selling.

For information on fees, availability and other topics, please contact Wayne Hamilton at 651-255-7617.

Brian J. Carroll is founder and CEO of InTouch Inc., one of the first companies to provide lead generation solutions for the complex sale. He speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. Carroll has been featured in major metropolitan newspapers and business publications. He is regularly quoted as a lead generation expert online and offline, including: BtoB Magazine, CMO Magazine, The Wall Street Transcript, Inc. Magazine, Direct Marketing News, MarketingProfs, MarketingSherpa, and RainToday. His acclaimed blog,, is regularly read by thousands each week and was the winner of the 2006 MarketingSherpa best B2B marketing blog readers choice award from MarketingSherpa.

Lead Generation for the Complex Sale details a proven approach to lead generation that has resulted in 2,000 to 5,000 percent return on investment. Author Brian Carroll arms readers with several sophisticated methods for generating highly profitable leads for complex sales. Carroll is CEO of InTouch, Inc. and an expert in lead generation solutions; his book reveals key multimodal strategies that you can implement immediately to win new customers, accelerate growth and improve ROI.

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