MerchantCircle Partners With Quigo To Provide Local Contextual Advertising Opportunities to Member Merchants

Share Article

The partnership will enable MerchantCircle member merchants to advertise on local content pages within Quigo’s network.

Los Altos, Calif., July 10, 2006 – MerchantCircle, an online network providing advertising tools and expertise that enable local businesses to market themselves via the Local Internet, today announced it has partnered with Quigo, a leading provider of performance-based advertising solutions for websites and advertisers. Together, the companies will provide new advertising opportunities to MerchantCircle members.

The partnership enables MerchantCircle member merchants to advertise on local content pages within Quigo’s network. Called AdSonar, the network includes premium-branded national websites such as eDiets, Fox News, Lonely Planet, and Martha Stewart. AdSonar’s content-targeted links are distributed on more than 100 local, regional and national newspaper, television and radio sites as well as leading local online directories.

“By partnering with Quigo, we’re able to provide our local member merchants with opportunities to advertise on a network of websites with distinctly local customer traffic in a way that is fundamentally different from general search results from the major search engines,” explained Ben T. Smith, chairman and co-founder, MerchantCircle. “These new advertising opportunities will certainly help merchants drive additional customer traffic and sales to their stores.”

“MerchantCircle advertisers can now target by many topics or choose placements in content sections that are most relevant to their local products and services,” says Henry Vogel, Quigo's Chief Revenue Officer. “A great many of our distribution partners are local media brands that attract loyal visitors from their immediate geographic trade areas. This presents a highly efficient way for MerchantCircle’s merchants to create an enhanced presence in their local markets, or try attracting customers from elsewhere around the nation.”

About MerchantCircle

Founded in 2005, MerchantCircle ( an online network of local businesses, provides advertising tools and expertise to enable local businesses to leverage the power of the Local Internet and relationships with other neighborhood businesses to attract new local customers.

MerchantCircle enables local businesspeople to leverage the Local Internet easily, effectively and affordably to promote their businesses, express themselves online and connect and communicate with their local community.

The site provides members with the tools and expertise needed to connect with other businesses, buy online advertising, develop email newsletters, coupons and blogs, and more. MerchantCircle also helps members’ ads get listed in search results on search engines, such as Google and Yahoo!, improving chances that their online ads will be seen by the “right” customers – those that are qualified and local.

About Quigo

Quigo® ( provides innovative, performance-based marketing solutions that help premium-branded Web sites and advertisers connect with customers and deliver results.

Quigo's AdSonar is a network of premium-branded Web sites offering auction-based, pay-per-click advertising. AdSonar's content-targeted sponsored links are distributed to many of the Web's most recognized sites including eDiets, Fox News, Lonely Planet, and Martha Stewart; over 100 local, regional and national newspaper sites including those of Cox Corporation, The Hearst Company, The McClatchy Company, Media General, Media News Group, Morris Communications, The Tribune Company, Scripps, and USA Today; online publications of American Media, IDG, and Trader Publishing; and many more. AdSonar offers advertisers multiple targeting options for their pay-per-click campaigns including national and local targeting by vertical category, site, individual page, topic, and/or keyword.

Quigo's suite of search marketing solutions, including its best-of-breed FeedPointTM product, offers scalable, technology-driven services to help leading e-commerce sites acquire customers, generate sales, and build brands. Partners include Red Envelope, New Egg,, BizRate,, and many more.

Founded in 2000, Quigo is a privately held company and has offices in New York City and San Jose, CA.


For MerchantCircle

Patty Oien

Breakaway Communications


For Quigo:

George H. Simpson Communications

o: 212.309.9068

m: 203.521.0352


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Patricia Oien
Visit website