LifeScript Fastest Growing Health Website in comScore Media Metrix Top 40

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LifeScript website climbs ten positions; LifeScript Healthy Advantage eNewsletter subscriptions growing at over 500,000 per month.

According to recently-published comScore Media Metrix rankings and depending on the period measured, LifeScript has been either the fastest or second fastest-growing health property on the web in recent months. For the period March-April 2006, LifeScript jumped 10 places to #32 on the comScore Media Metrix Top 40, the most rapid growth of any health website during that period. comScore Media Metrix measured 669,000 unique visitors to the site in April, up from 467,000 unique visitors in March. As of May 31, 2006, has been the second fastest-growing health website thus far in the quarter.

In addition, subscriptions to LifeScript’s free electronic newsletter, LifeScript Healthy Advantage, are currently growing at the rate of over 500,000 new subscribers per month. LifeScript Healthy Advantage features current health articles and features on diet, exercise, fitness, beauty and vitamins. The newsletter is written by members of the LifeScript’s Scientific and Medical Advisory Board and editorial team. LifeScript’s flagship health and wellness portal,, features news and information on a variety of topics that relate to healthy living ranging from diet & fitness to relationships and inspiration.

“We are very pleased with the growth of our audience so far this quarter,” said LifeScript CEO Ron Caporale. “The doctors and scientists on our Advisory Board together with our editorial team develop leading edge content that our customers return to read on a daily basis. We are proud of our ability to serve our users and to provide our advertisers with a first class platform to reach this valuable audience. Our mission is to be the premiere health and wellness resource on the web and we are making solid progress toward that goal.”

About (

LifeScript, based in Mission Viejo, California is an internet publishing company focused on health and wellness. LifeScript publishes the world’s fastest growing health eNewsletter LifeScript Healthy Advantage. The LifeScript product line includes LifeScript personalized vitamin supplements, DermaStep anti-wrinkle skin care and the SlimScript soy protein shake.

LifeScript’s flagship health and wellness portal,, contains current health articles, and features on diet, exercise, fitness, beauty, nutrition and inspiration written by members of the LifeScript’s Scientific and Medical Advisory Board and editorial team. LifeScript personalized vitamin supplements were created to help health conscious consumers make better decisions about the vitamins and supplements they take and in what amount.

About comScore Networks

comScore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit


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Jay Berkowitz