Ad Agency Soothes Backrite’s Marketing Pains

Backrite Stores, the specialists in stress-free relaxation, based in Dallas, Texas have hired Colin Shubitz Advertising and Design, Inc.

Dallas, TX (PRWEB) July 12, 2006 -- Backrite, the specialty store that sells a wide range of nationally branded sleep systems, massage chairs, zero-gravity chairs, sofa and chair recliners, state-of-the-art ergonomic workstations and every stress-relief accessory you can think of have hired CSA and D as their advertising agency. Media will include television, radio, newspaper, direct mail and in-store events.

“They’re one of the best kept secrets in Texas,” said Colin Shubitz. "Walking into one of their stores is like taking your spine to a theme park—you’ve got to try every ride.”

According to owner David Wallace, “You may have heard that working at a badly designed workstation for eight hours a day can cause all kinds of chronic injuries, but not many people realize that relaxing while you watch TV on the average sofa can have the same detrimental effect—not to mention sleeping on an old or unsupportive mattress.”

“We needed a revamp of our marketing approach and appreciate the thinking and creative talent that they’ve brought to the table.”

For additional information on marketing and communications, visit www.csadmark.com. CSA and D, Inc. based in the Dallas/Fort Worth area provide broadcast, print advertising, Internet marketing, direct mail and corporate collateral. Visit the Backrite web site at www.backrite.com.

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