Cycling Circus "Tour de Fat" Rolls Into San Francisco

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New Belgium Brewing hits the road with its annual ballyhoo of bikes and beer: Grab a cruiser bike and slip into an alter-ego because New Belgium’s philanthropic cycling circus Tour de Fat, is hitting the road for its sixth season. The roadshow series makes its second stop in San Francisco on Saturday, July 22, 2006, with an additional ten cities slated across the West throughout the summer.

Grab a cruiser bike and slip into an alter-ego because New Belgium’s philanthropic cycling circus Tour de Fat, is hitting the road for its sixth season. The roadshow series makes its second stop in San Francisco on Saturday, July 22, 2006, with an additional ten cities slated across the West throughout the summer.

The Tour de Fat brings together bike enthusiasts and bon vivants of every stripe in an all-out ballyhoo of bikes and beer. Costumes and decorated bikes are the rule as the participants come for a casual ride, good music and entertainment, then stay, of course, for the beer.

Amid the hoopla, Tour de Fat also raises money for local charities. The San Francisco event will raise funds for the San Francisco Bicycle Coalition, a local program that promotes the bicycle for everyday transportation and transforms San Francisco’s heavily populated streets and neighborhoods into safer places. The event is a FUNdraiser for the Bay Area Ridge Trail Council, a group that is dedicated to creating trails for walkers, bikers and runners to enjoy.

Last year, the San Francisco Tour de Fat attracted more than 1,500 Fat Tire fanatics who FUNdraised $3,612 for the Bay Area Ridge Trail Council, and $1,980 for the San Francisco Bicycle Coalition. Additionally, the Clean Cities Coalition helped the Tour manage the waste stations all day long, helping to keep 80% of the total Tour de Fat waste out of the landfills! In addition, bands play from a solar-powered stage and the entire crew travels on B100 biodiesel fuel.

“Tour de Fat is a hair-raising, high-flying, death-defying show of incredible bike silliness and skill,” said Chris Winn, Event Evangelist. “You come out to the park, hang out with your friends, ride bikes and drink a little beer. At the end of the day, you’ve done your community some good just by having fun.”

What: Tour de Fat

When: Saturday, July 22

Where: San Francisco at the Speedway Meadow @ Golden Gate Park Cross Street: John F. Kennedy Drive

Time: 11:00 a.m. – Cruiser Bike Parade

12:00 to 6:00 p.m. – Bands and Beer

Bring: Your bike, the wildest costume you can put together, a smile and your happiest attitude ever!

Bands: Aphrodesia

Check ‘em out at http://www.aphrodesia.org and come to hear the Super Aphro Beat from San Francisco.

Drums and Tuba (http://www.drumsandtuba.com)

Don’t miss their exuberant abstractions and Soundscapes!

Sideshows: The Handsome Little Devils

(http://www.handsomelittledevils.com)

These media darlings are no small production. Check out their site and then come see them in action.

The Yard Dogs Road Show

(http://www.yarddogsroadshow.com)

A traveling cabaret that brings the old-fashioned circus with burlesque and theater and fuses it with today’s pop culture.

All of this and bikes, too? ONLY at Tour de Fat.

Can’t join us in San Francisco? Here are the Tour de Fat Dates for the 2006 “cycle”:

July 8:        Frisco, CO

July 29:    Truckee, CA

Aug. 12:    Seattle, WA

Aug. 19:    Portland, OR

Aug. 26:    Boise, ID

Sept. 2:    Missoula, MT

Sept. 16:    Durango, CO

Sept. 23:    Fort Collins, CO

Sept. 30:    Flagstaff, AZ

Oct. 21:    Tempe, AZ

For more information on Tour de Fat, please visit http://www.newbelgium.com.

About New Belgium Brewing Company

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces six year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit http://www.newbelgium.com.

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Alicia Hassinger
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