New Podcast Combines Bold Marketing Strategies & Entertainment

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Interactive digital media agency Boldband formally announced today the release of their new podcast, The Bold Headed Broadcast. This weekly podcast provides entrepreneurs and marketing professionals with information and actionable insight into emerging trends shaping the world of digital media entertainment, advertising and marketing, defined by the show as advertainment.

Interactive digital media agency Boldband formally announced today the release of their new podcast, The Bold Headed Broadcast (http://www.boldheaded.com). This weekly podcast provides entrepreneurs and marketing professionals with information and actionable insight into emerging trends shaping the world of digital media entertainment, advertising and marketing, defined by the show as advertainment.

Host and company founder, Paul Holcomb, along with technology analyst Luis Hernandez, present contrasting viewpoints on relevant issues surrounding advertainment. Topics discussed to date include corporate podcasting, business blogging, promotional micro-sites, advergaming, interactive video, Net Neutrality and user-generated content.

Each episode is designed to be as informative as it is entertaining. A recent episode discussing the significance of Net Neutrality for marketers and advertisers also included a Techno remix of sound bites taken from Senator Ted Steven’s recent defense of his vote, which included a description of the Internet as a “series of tubes.”

The podcast has been syndicated via RSS for eight weeks and is benefiting from and encouraging listener feedback. “We wanted to solicit feedback from a smaller audience before broadly promoting the new podcast,” stated Holcomb. “The input has been extremely helpful and we’re honored to have been voted into the top 10 business podcasts at Podcast Alley two months in a row.”

“Our goal is to evangelize the use of digital media to entertain consumers as an alternative to conventional advertising,” stated Holcomb. “Entertainment is something consumers actively pursue; advertising is something they consciously avoid. The portability and accessibility of modern media has created a blank canvas for companies to recreate the way they connect with their consumers. This show is designed to help them broaden their palette.”

About Boldband

Boldband is an Atlanta-based digital media marketing firm offering strategic planning, creative execution and distribution of web-based digital media campaigns. Agency services include corporate podcasting, promotional micro-sites, advergaming, business blogging, and other forms of advertainment. For more information visit their website at http://www.boldband.com or call them at (866) 376-6115.

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Paul Holcomb
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