Brea, Calif. (PRWEB) July 12, 2006
Avery® Print and Mail Center, the direct mail marketing group of Avery Dennison Worldwide Office Products, is re-launching the Print and Mail Center site adding even better functionality and usability for its customers.
Many customers, including real estate, non-profit, financial services, medical, dental, salon and spa, retail and other professions will benefit from the enhancements to the site, which should provide a more customized experience for users interested in growing their businesses with direct mail.
Avery Print and Mail Center has made it simpler than ever to use its Mailing List Rental program. Visitors can now more easily rent residential or business mailing lists based on demographics for prospects they are trying to reach. For example, realtors can target new sales leads down to a specific zip code to reach potential customers that have a certain income level. They can even differentiate between customers who own or rent their homes.
“This Mailing List Rental feature is a very valuable tool for the small business owner,” says Avery Print and Mail Center Group Product Manager Rick Day. “The ability to easily reach new sales leads based on demographics for potential new residential and business customers is a huge step. We want to provide more than a printing and mailing service. We’re pleased to be a trusted business partner for our customers and to provide business and direct mail marketing expertise. ”
The Avery Print and Mail Center concept came from Avery consumers’ need to print and mail beyond their current capabilities. “We found that the time and costs associated with creating direct mail campaigns in small offices or home offices was prohibitive, even though the value of growing business with direct mail was apparent. This is an excellent option, “says Day.
According to the U.S. Direct Marketing Association (DMA), direct mail is still the No. 1 marketing method used by marketers. More than half of all adults say they prefer to receive advertising and promotional material through the mail, according to the DMA. A recent USPS survey reported that almost one-quarter of respondents said they visited a web site specifically because they received mail from that retailer.
Avery Print and Mail Center, http://www.printandmailcenter.com, provides one-stop, web-based printing and mailing services for many products, including postcards, brochures, self-mailers, newsletters, holiday cards, business cards, letterhead, invitations and more.
The Center also passes along discounted postage rates to its small business and home office customers, even when their orders may not qualify for bulk mail rates.
About Avery Dennison Worldwide Office Products: Avery Dennison Worldwide Office Products markets products under the well-known Avery brand name and is one of the world’s leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office, home and school-related supplies. Avery Dennison Worldwide Office Products, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about Avery brand products, visit the Avery Dennison Worldwide Office Products web site at http://www.avery.com or call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379).