Owings Mills, MD (PRWEB) July 12, 2006
Rovion Inc., the creator and leading provider of online video spokespersons, today announced that its inPerson technology has been approved by Burst Media across its network, which currently encompasses more than 3,400 websites.
Rovion’s inPerson product suite is a proprietary technology offered to advertisers, marketers and websites for a variety of initiatives including advertising, branding, direct response, promotions, ‘web guides’ and eLearning. inPerson operates much like the “green screen” technology utilized in special effects for both motion pictures and television, including virtually every TV weathercast. inPerson videos are borderless and appear seamlessly on top of all of the other content on the Webpage. They politely load in the background and have been proven to facilitate higher visitor retention and engagement rates, increased click-throughs, and, ultimately, increased conversions including e-commerce transactions.
Through this new partnership, advertisements incorporating Rovion’s inPerson technology can be delivered universally across the Burst Network.
“This is yet another big step for Rovion that further solidifies our position as a compelling new marketing and advertising technology,” said Len Ostroff, Rovion CEO. “Our partnership with the Burst Media network will allow us to bring our inPerson technology to a much wider audience than ever before and we look forward to delivering fantastic campaign results to all of Burst’s advertisers and publishers.”
”This will be good news for our publishers. Additional creative offerings increase the value and flexibility of their targeted audiences ” says Burst CEO Jarvis Coffin. “Rovion’s inPerson ad units will keep Burst on the cutting edge of new ways for advertisers to interact with our publishers’ audience.”
About Burst Media
An online media and technology company founded in 1995, Burst Media provides products and services for publishers that helps them attract and meet the needs of advertisers. Burst Network sells the value of specialty-content web publishers to brand-focused advertisers. Burst Direct aggregates and optimizes inventory from a larger field of publishers for large scale direct marketers. Through its technology division, Burst markets its ad management solution, AdConductor ™, to web publishers.
Rovion Inc., headquartered in Owings Mills, MD, is the leading provider of borderless video streaming solutions for web publishers, media organizations, advertisers, and marketers. Rovion's patent-pending InPerson™ technology has revolutionized the relationship between broadcast and broadband, enabling websites to “come alive” with compelling ”out of the box” video messages leading to increased response rates, recognition, retention and revenues.
inPerson's portfolio of clients and partners include 1-800-Flowers.com, Advertising.com, Arts & Entertainment Television, Barnes and Noble, Best Western Hotels, Burst Network, Comcast, Discovery, Food Network, Game Show Network, HBO, HGTV, Hickory Farms, LasVegas.com, Maxim, Miss America, NASCAR.com, NBA, Pontiac, Quicken, Reynolds and Reynolds, Roush Racing, Sears, Subway, Tickle, Toyota, TV Guide and the WWE.
For more information, visit http://www.rovion.com or call 410.356.8680.
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