Why Do Most Websites Miss The First Few Pages Of Search Engines?
Datalite Software examines the criteria that popular search engines utilise to rate their returns for given search phrases. Considering such factors as the web page relevancy, keywords, and layout; do not alone explain why some websites achieve greater search engine friendliness than others. The other often overlooked ingredient is ‘page rank’
Isle of Wight, United Kingdom (PRWEB) July 13, 2006 -- Very simply a search engine such as Google is dealing with finite ‘supply and demand’ constraints. For a common phrase such as ‘gift’ typed into a website literally tens of thousands of web pages are competing to reach the highest profile within a search engine return.
Contrary to popular opinion you can’t generally pay direct to the search engine for placement on the main listing return. The major search engines rely on some clever (and some arguably ‘not so clever’ strategies!) to provide a basic aim of successfully returning relevant listings for a given search words and phrases. John D Henry BA BSc at Datalite Software (http//:www.datalitesoftware.com) has utilised his expertise at examining the general trends in search engine strategies to develop software and other strategies to easily provide what search engines are looking for ‘quality and informative web pages to assist relevant listings and hence improve search engine rating.
Popular search engines have evolved an ever more clever logic in producing relevant returns. Using a combination of keywords and phrases discovered in documents, background behind the page data (HTML meta tags: Titles, Keywords etc.), clever relationship databases, crawling spider robots, and added weighting factors; today’s popular search engines often produce amazingly accurate and relevant returns. Less scrupulous website owners have used all sorts of devious methods to circumvent the systems, for example by mammoth keyword lists of non-relevant terms, and the engines have responded by increasing use of a logical counter response. Many of the major search engines nowadays, place less (if any emphasis) on keyword lists, and look at limited lists (800 characters) more favourably. Long gone are the days where you can trick Google, MSM, or Yahoo into taking seriously a list of 500,000 keywords!
However with content criteria alone, anyone could feasibly copy the basic HTML of the popular websites, and emulate the basics of high engine rating performance. This is where a little known factor of page ranking comes in. In essence the major search engines assigns a page rank based on the amount and importance (page rank again!) of other website pages that link to the web page examined. Page Rank is the other half of the search engine ‘equation’, if your website is not deemed important (Page Rank 0) then you will be perched near the bottom of the ‘pecking order’ for a given search. To find more information, details, and software, further explaining and exploring page rank this is available at http://www.datalitesoftware.com/pagerankpowerpack.
Finally to answer the question ‘Why Do Most Websites Miss the First Few Pages of Search Engines?’ very simply this is a ‘survival of the fittest’ scenario. Say out of a hundred pages returned for a popular search engine phrase, 2% of web pages (or less if duplicates appear) can only be physically on the first two pages, the remaining 98% will be largely ‘invisible’ on the remaining lower rated search engine return pages.
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