Success entails optimizing and blending traditional and online media. With over 72% of the 50 to 65 community online today, we see an enormous lower cost opportunity for advertisers that is not fully being tapped into. Most web sites for example, are not optimized for web savvy boomers and therefore conversion rates are below what they should be
New York, NY (PRWEB) July 13, 2006
SmartSolutionPartners (SSP) is pleased to announce the expansion of its 50+ Strategic Marketing & Design Practice. Unlike other firms just beginning to think about the boomer community, SSP’s team has been building brand awareness, increasing sales and driving down acquisition costs within the mature market for over 15 years.
With boomers spending over $2 trillion annually on products and services, SSP’s leadership team politely asks, “Is your company getting its share?”
SSP brings clients the 50+ marketing insight and expertise required for success. Partnering closely with its clients, the firm works to optimize existing programs to better address the habits, affinities and attitudes of boomers and sub markets within the boomer demographic.
SSP’s team of 50+ marketing professionals and online usability experts offers clients the unique blend of skills needed to envision and launch integrated programs that attract the attention of boomers build brand recognition and drive sales.
“Getting started”, Risa Arin, President of SmartSolutionPartners says, “typically entails our team reviewing and deconstructing a client’s current marketing program and putting together a 50+ Optimization Plan that identifies quick wins and longer term strategies and refinements.
“Success entails optimizing and blending traditional and online media. With over 72% of the 50 to 65 community online today, we see an enormous lower cost opportunity for advertisers that is not fully being tapped into. Most web sites for example, are not optimized for web savvy boomers and therefore conversion rates are below what they should be,” says Risa.
“It’s a new marketing paradigm, and we’re on the forefront!”
SmartSolutionPartners’team brings years of marketing success, partnerships and business relationships to small and large organizations interested in effectively reaching the 50+ marketplace.
Our seasoned team is comprised of marketing executives formally with leading business consulting and technology organizations, government and non-profit entities including Ernst & Young, PricewaterhouseCoopers, Google, Lighthouse International, the US Treasury, IBM and AT&T. Together, we have joined forces to help companies better understand and market to the 50+ / boomer / senior marketplace as well as the needs of low vision consumers.
For more information, please visit http://www.sspdirect.com/services.htm or call 845.735.1417.