Los Angeles, CA (PRWEB) July 13, 2006
Romar Studios, Inc (RSI) plans to revolutionize diversity marketing with their philosophy Mainstreaming Through Diversity™, a marketing strategy that takes a surgical approach to market penetration by targeting specific demographic groups.
A report from the Selig Center for Economic Growth at the University of Georgia projects that the buying power of certain ethnic groups will reach $1.7 trillion by 2010; tripled since 1990. Ethnic groups will respectively enjoy a dramatic 200 percent to 400 percent increase in spending power from 1990 statistics, in contrast to the buying power of Caucasians that is projected to see only a 177 percent increase by 2010. These statistics show that diversity marketing is a necessity for businesses who want to remain competitive.
Mainstreaming Through Diversity™ goes beyond the traditional marketing method, and it digs deeper than current typical diversity marketing strategies. Although cross-cultural marketing is the most common diversity marketing strategy, it does not address the differences within multi-ethnic communities. Moreover, traditional cross-cultural marketing does not take into consideration the “reverse cross-over effect”, the minority influence in the general consumer market. The enormous popularity of Michael Jordan and Tiger Woods in their respective sport and in their product endorsement deals shows the power of the reverse cross-over effect.
RSI integrates their Mainstreaming Through Diversity™ philosophy in the services and products they provide to their clients and partners and in their position as a NASCAR Promotional Licensee. RSI enriches NASCAR’s diversity efforts by creating NASCAR branded products that appeal to female and multi-ethnic groups. Nextel Communications, DirecTV, Toyota, Anheuser-Busch, The Home Depot, Ford Motor Company, Goodyear, Waste Management, Sunoco, America Online, Best Western, Budweiser, Levi Strauss, UPS, Lawry’s, Nabisco, Enterprise Rent-A-Car, and Minute Maid can and will benefit from Mainstreaming Through Diversity™, and RSI plans and intends to become a primary vendor and partner for products and services.
Romar Studios, Inc is a vertically-integrated multi-solution company. RSI’s highly professional team possesses over 50 years of combined experience in marketing, advertising, promotions, apparel, and web development. Romar Studios, Inc believes that an inclusive marketing strategy that specifically addresses and communicates to a specific market segment is the most effective way to increase their Clients and Partners market share in a fast-paced competitive business environment.
For more information about Mainstreaming Through Diversity™ and products and services offered by Romar Studios, Inc log on to http://www.romarstudiosinc.com.
Romar Studios, Inc
837 Traction Ave, Suite 406
Los Angeles, CA 90013
Tel: (213) 621-4409
Fax: (213) 621-0232