Hot New Jewelry Line, Ethos, Still Riding Celebrity Wave Started at the Cannes Film Festival; New Company Makes Individual Style Fashionable Again

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The fashion spotlight during the Cannes Film Festival is usually commanded by large luxury brands, so it’s not often that a trend spearheaded by a smaller competitor would create waves among the ‘A-List’ fashionista’s in attendance. Then came Ethos, the hot, new, fashion company, whose bourgeoning line of hand-crafted, wearable art became a ‘must-have’ accessory for male and female celebrities alike, as they graced the runways, parties and social enclaves nestled along the Croisette.

The fashion spotlight during the Cannes Film Festival is usually commanded by large luxury brands, so it’s not often that a trend spearheaded by a smaller competitor would create waves among the ‘A-List’ fashionista’s in attendance. Then came Ethos, the hot, new, fashion company, whose bourgeoning line of hand-crafted, wearable art became a ‘must-have’ accessory for male and female celebrities alike, as they graced the runways, parties and social enclaves nestled along the Croisette.

Ethos’ pieces, which had previously been available to select clientele only through private auction and showings, incorporate beautiful and exotic materials culled from throughout Africa, Europe and Asia (such as Zebu bone from Kenya and hand-carved golden bronze from Ghana,) and were a centerpiece of one of the premiere destinations for jet-setters and their guests in Cannes, the Nikki Beach Gift Suites. There, well-known actors and actresses with household names mingled side-by-side with leading Hollywood producers, directors and other resident VIP’s fortunate enough to snag one of the hot invites.

Along with fine food and, of course, champagne, were special displays showcasing the exquisite necklaces, neckpieces and bracelets created by Ethos (http://www.experienceethos.com)Among the stars photographed in Cannes wearing their one-of-a kind, handmade accessories were Paris Hilton, Ethan Hawke, 50 Cent, Sir Ian McClellan, Tara Reid, Mario Van Peebles and Sherry Lansing.

Tracie Howard, who started Ethos in 2005 along with her partner Karen Harper, explains why fashion-conscious individuals seem to gravitate so quickly towards their distinctive line, “The fact that the Ethos Art Collection is made up of one-of-a-kind pieces immediately opens the door for each person to develop an intimate bond with our jewelry in ways that mass-produced accessories often don’t allow. Incorporating rare materials from around the world reinforces the substance and individuality our customer is constantly in search of when choosing a particular product or brand. Last but not least, our designs are crafted in such a way that their sensibilities encompass both the aesthetic and social values our customers find most important.”

Karen agrees, while taking this notion a step further, “We’ve found that the Ethos customer, whom we affectionately refer to as collectors, have become increasingly discerning in identifying accessories for purchase whose overall attributes accurately reflect their own global awareness and point-of-view. The fact that we sell one-of a-kind, internationally-made, wearable art means that, beyond their individual beauty, each piece truly has the potential to capture different facets of one’s own personal style and social interests. Ethos was created, in part, to meet the rapidly growing demand among consumers towards signature luxury products whose aesthetics can successfully address individual, as well as, fashion-based needs.”

About Ethos

Ethos, a purveyor of luxury fashion products, is a market leader in creating signature accessories for consumers who desire individually-based design aesthetics and pieces. Based in New York, Paris and Atlanta, the company has been featured in In Style and Uptown Magazine, as well as on Entertainment Tonight. Founded by Tracie Howard and Karen Harper, Ethos’ strategic focus currently targets the US market, with plans for global expansion scheduled to commence by Spring 2007.

For more info:

Direct press inquiries to Karen Harper

404-525-7858

http://www.experienceethos.com

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Karen Harper
ETHOS
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