The partnership with Webloyalty helps to support the growth of our program and enhance and expand the number of added benefits for users, resulting in a more valuable program for loyal NASCAR fans and our current membership base. By offering a unique experience and special benefits, the ONMC continues to find new ways to engage our fans in their every day lives, or on and away from the track.
NORWALK, CONN. and CHARLOTTE, N.C., (PRWEB) July 12, 2006
Webloyalty (http://www.webloyalty.com), a leading interactive marketing services company, and Stoneacre, Inc. (http://stoneacrepartners.com) a leading developer of affinity and customer loyalty programs and operator of two programs under exclusive license from NASCAR (http://www.nascar.com/), today announced with NASCAR a partnership that will significantly enhance the benefits to all members of the Official NASCAR Members Club (https://www.onmc.com/default.asp). Members now receive access to more than 160,000 valuable local and national discounts -- including up to 50 percent off at top attractions, amusement parks and restaurants as well as retail and services and movie ticket discounts. These new benefits are made available by Webloyalty to ONMC’s members through its members-only website.
“As the only official fan membership organization licensed by NASCAR, the Official NASCAR Members Club is committed to providing loyal NASCAR fans with the very best experience and benefits when they participate in our program," said Patrick Brady, chairman and CEO of Stoneacre, Inc. “The partnership with Webloyalty helps to support the growth of our program and enhance and expand the number of added benefits for users, resulting in a more valuable program for loyal NASCAR fans and our current membership base. By offering a unique experience and special benefits, the ONMC continues to find new ways to engage our fans in their every day lives, or on and away from the track.”
Webloyalty is also providing ONMC members with a newly redesigned, easy to navigate website experience to make the benefits easy to access. Webloyalty will also manage member services and order fulfillment for the Club.
“This partnership is significant for all members of the ONMC. The Club’s promise is to recognize fans by bringing them closer to the sport than ever before, while thanking them with special benefits. As the leading provider of services to acquire, fulfill, and service members, Webloyalty brings significant new benefits to NASCAR fans and members through the ONMC, and enables NASCAR fans to easily and frequently access valuable discounts and offers for their everyday use beyond the track, in addition to getting insider access to the sport,” said Rick Fernandes, CEO and founding partner of Webloyalty (http://www.webloyalty.com/about-customer-loyalty/webloyalty-management/#1).
“The Official NASCAR members Club is about recognizing and thanking NASCAR fans for their support” said Richard Petty, National Membership Chairman, Official NASCAR Members Club. “The addition of these great new benefits to the Official NASCAR Members Club will certainly make the Club even more relevant to the everyday lives of our fans.”
About the Membership and the Partnership
The ONMC is a fan membership organization created in early 2005 to recognize NASCAR’s most loyal fans by enabling them to achieve NASCAR VIP insider status and get even closer to the sport and its excitement. The ONMC is also a means for the entire sport to thank these fans for their support by being able to directly communicate with them through the Club.
Managed by Stoneacre, Inc, the ONMC membership organization currently provides members with significant benefits such as VIP Treatment at NASCAR events; 24/7 insider information and driver reports; access to exclusive merchandise deals, ticket and race travel offers, limited edition merchandise, and collectables; discounts from NASCAR sponsors and licensees; and access to NASCAR Local Chapter events.
The ONMC includes as charter members 15 legendary NASCAR champion drivers, including Bobby Allison, Bill Elliott, Jeff Gordon, Dale Jarrett, Ned Jarrett, Bobby Labonte, Terry Labonte, Benny Parsons, David Pearson, Richard Petty, Tony Stewart, Rusty Wallace, Darrell Waltrip, Rex White and Cale Yarborough. Team owners Richard Childress, Joe Gibbs, Rick Hendrick, Richard Petty, and Robert Yates are also members of the ONMC. The ONMC currently has more than 1,100 local chapters across all 50 states.
Current members will receive the new benefits under their existing membership and new members will receive a 30-day free trial for joining the club. To join, fans can sign up by going to http://www.nascar.com and clicking on 'Members Club' or calling 1-877-MY-NASCAR.
Webloyalty (http://www.webloyalty.com) is one of the leading online subscription and marketing services companies providing customized programs to e-commerce, travel and other fee-based businesses. Through its range of innovative Internet products, like Reservation Rewards (http://www.reservationrewards.com), Webloyalty enables its clients (http://www.webloyalty.com/rewards-programs-clients) to generate new revenues and increase repeat purchase rates while offering their clients' customers a range of subscription services in a credible and trustworthy environment. Founded in 1999, in response to the emerging needs of e-commerce companies, Webloyalty has a client roster of 120 companies. Since its inception, the company has been dedicated to marketing responsibly on behalf of its clients to their customers by offering a new model of customer-friendly subscription services. Today, over 1.7 million online subscribers enjoy savings and protection from Webloyalty's services. Most recently, Webloyalty (http://www.webloyalty.com/about-customer-loyalty) was named the fastest growing technology company in Connecticut, finishing first in Deloitte's prestigious Technology Fast 50 Program for Connecticut, and finished No. 8 on the 2005 Deloitte Technology Fast 500, a ranking of the 500 fastest growing technology companies in North America.
About Stoneacre, Inc.
Stoneacre, Inc., a leading developer of affinity and customer loyalty programs, has secured long-term, exclusive rights from NASCAR to create, develop and manage the Official NASCAR Members Club sm and NASCAR RacePoints sm, the Official Rewards Program of NASCAR. Stoneacre and NASCAR work closely with numerous sponsors, licensees, promotional partners, race tracks, teams, drivers and other businesses affiliated with the sport, to develop special benefits and rewards for members of the Official NASCAR Members Club and participants in NASCAR RacePoints. Stoneacre manages fan relationships for the entire sport of NASCAR by directly connecting the sport to its avid fans. The Stoneacre Partners team has a long history of creating and developing some of the most successful customer loyalty initiatives in history including Marlboro Gear, Pepsi Stuff, and the Beanie Babies Official Club.
About The Official NASCAR Members Club sm
The Official NASCAR Members Club is the only official fan membership organization licensed by NASCAR. Membership enables fans to become Official Members of NASCAR, and thus enjoy VIP Insider status and access to exclusive events, information, merchandise, deals, discounts and other benefits. The Club aggregates rewards and assets from the entire sport, enabling its members to get closer to the sport and the sport to more accurately and efficiently connect with its fans. Fans can join the Official NASCAR Members Club by going to http://www.NASCAR.com and clicking on Members Club.
The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the no. 1 spectator sport - holding 17 of the top 20 attended sporting events in the U.S., the no. 2 rated regular season sport on television with broadcasts in more than 150 countries, and has 75 million fans that purchase more than $2.1 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series, and the NASCAR Craftsman Truck Series) as well as eight regional tours and one local grassroots series. NASCAR sanctions 1,500 races at over 100 tracks in 38 states, Canada and Mexico. Based in Daytona Beach, NASCAR has offices in Bentonville (Ark.), Charlotte, Concord (N.C.), Conover (N.C.), Los Angeles, New York, Mexico City and Toronto.
For Further Information, contact:
Edelman (for Webloyalty)
Mark S. Kapsky
Manager, Public Relations, Charlotte Division
# # #