2006 Southern Nursery Association Trade Show Planning Goes Online Thanks to Green Industry Yellow Pages

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People planning ahead for the Southern Nursery Association’s (SNA) annual trade show (SNA 2006) will now find it easier than ever before to map out their schedule thanks to a powerful new search tool powered by Green Industry Yellow Pages (GIYPinc.com).

People planning ahead for the Southern Nursery Association’s (SNA) annual trade show (SNA 2006) will now find it easier than ever before to map out their schedule thanks to a powerful new search tool powered by Green Industry Yellow Pages (GIYPinc.com).

Currently available online, attendees and exhibitors can plan their SNA agenda simply by clicking on the SNA “Trade Show Planner” on the SNA website (http://www.SNA.org).

Using the Trade Show Planner, attendees can complete an in-depth product search prior to the show, helping them to find key exhibitors they want to visit ahead of time.

Show organizers are encouraging trade show attendees to develop and print out their customized Trade Show Planner before coming to the show. You’ll hit the show floor running with an action plan that includes personal notes, targeted products and services, booth numbers and a map of booth locations.

“The Trade Show Planner is going to help attendees maximize their time at the show,” says Danny Summers, SNA Executive Vice President, explaining that it’s difficult to accomplish everything with so many vendors to see.

“This tool makes it easier to plan ahead and get more done in the two and a half day show,” he said. “They can create a plan-of-action before even setting foot on the show floor.”

He added, “By helping attendees, the Trade Show Planner helps assure that exhibitors speak with all those who have an interest in their offerings. It will keep the buyers’ focus organized, connecting them to the right exhibitors.”

The Trade Show Planner is a component to the new GIYP powered SNA Interactive Directory, which offers all participants a year-long search tool in addition to a customized SNA Virtual Plant Tag (VPT) database. This VPT database contains cultural information and images from very well known plant experts such as Drs. Michael Dirr and Allan Armitage, the American Rose Society, Kirsten Llamas, Greg Speichert and others. Summer added, “This specialized search tool enables the SNA attendee the opportunity to search for a specific plant based on its characteristics. This is a tremendous design tool for all attendees, especially for the landscape architects and designers.”

All participating SNA exhibitors have a Standard Listing in the SNA Interactive Directory with the option to upgrade. Steve Cissel, CEO and Founder of the Green Industry Yellow Pages, said, “Interactive marketing is evolving daily and we’re pleased to have the opportunity to partner with the SNA to bridge the communication gap between the trade show event and the remaining 362.5 days of the year. Each facet of our customized services will add additional opportunities for SNA to communicate with the industry.”

If you’re unable to use the Trade Show Planner in advance of the show, you can use it at the SNA iCenter (sponsored by GIYP) during the show.

Established in 1899, SNA is a not-for-profit professional trade association representing the horticultural industry in the southern U.S. through educational, commercial and research opportunities.

Founded in 1999, Green Industry Yellow Pages is an interactive media publisher of searchable directories that make finding products, services and local vendors quick and easy for the both consumer and trade professionals.

For more information, visit http://www.sna.org or http://www.giypinc.com.

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