Ellio's Pizza Launches Rock Star Challenge: Hot Online Teen Music Competition

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Ellio's Pizza is launching a hot new online music competition that gives individual teens and teen bands unprecedented exposure to kids nationwide and DJs in top music markets. Plus, the winner will be awarded a three-day recording session with a music producer approved by Octone Records.

As temperatures soar this summer, so will the hottest teen music competition ever to hit the Internet. The added sizzle is courtesy of Ellio's Pizza, which is introducing its new Microwave Cheese Pizza and launching the Ellio's Rock Star Challenge (http://www.elliosrockstar.com) this month. This online battle of the bands gives individual teens and teen bands unprecedented exposure to kids nationwide and DJs in top music markets. Plus, the winner will be awarded a three-day recording session with a music producer approved by Octone Records.

Ellio's, the maker of delicious frozen pizzas for more than 40 years, is kicking off the Internet-based Ellio's Rock Star Challenge with a pre-launch on June. "Everyone between 13 and 20 years old - from garage bands to individual musicians - can start pre-registering on elliosrockstar.com," said Susan Pilcher, Ellio's brand manager. When they visit the site, contestants can post information about their bands and their music genres, as well as upload their all-important MP3s. "Pre-registering increases the chances of gaining early exposure in the contest, especially with DJs," says Pilcher.

Starting August 1, 2006, teens can log on to http://www.elliosrockstar.com to view the singers' and bands' profiles and listen to their music. More importantly, they'll be able to comment and vote for their choice as to who should be named "Ellio's Rock Star." The top five musicians with the most votes will advance to a final round, where members of Flyleaf, one 2006's hottest new bands, will choose the grand prize winner.

While today's teens have grown up loving Ellio's unique sauce and end-to-end toppings, the launch of Ellio's New Microwave Cheese Pizza makes it even easier for teen musicians to have a quality snack during practices and jam sessions. Pilcher adds that the new Ellio's Microwave Cheese Pizza is a perfect fit with the teen lifestyle. "Teens want to spend their time listening to music and having fun, not on food preparation. Popping an Ellio's Pizza into the microwave is a simple and convenient way to get a delicious snack by a brand they know and love."

The Ellio's Rock Star Challenge delivers on three of teen's biggest passions: music, the Internet, and pizza. This online contest gives teens the opportunity to showcase their talent, listen to MP3s, and cast votes for the next Ellio's Rock Star.

McCain Foods Limited is a privately owned Canadian multinational manufacturer of frozen and non-frozen food products with more than 55 plant operations on six continents and annual sales of more than C$5.6 billion. McCain Foods is the world's largest producer of French fries and potato specialties, and a manufacturer of pizza, appetizers and snack foods, vegetables, juices and beverages, entrees, oven meals, desserts and other quality products.

McCain Foods USA Inc., the United States subsidiary of McCain Foods Limited, with the new acquisition has four major potato processing facilities and six other manufacturing operations in seven states.

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Jennifer Pastore
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